What is brand safety in online advertising?
Understand the Problem
The question is addressing the concern of brand safety in online advertising, highlighting the risks of ads appearing on inappropriate or offensive websites and the potential impact on an organization's reputation.
Answer
Brand safety in online advertising involves protecting a brand from appearing with harmful or inappropriate content.
The concept of brand safety in online advertising refers to strategies that help protect a brand's reputation by ensuring its ads do not appear alongside harmful or inappropriate content.
Answer for screen readers
The concept of brand safety in online advertising refers to strategies that help protect a brand's reputation by ensuring its ads do not appear alongside harmful or inappropriate content.
More Information
Brand safety ensures that advertisements do not appear in contexts that could damage the brand’s perception. This is important in maintaining consumers' trust and the overall value of the brand. Effective brand safety practices can enhance a brand's image and allow for better audience engagement.
Sources
- A beginner's guide to brand safety - Amazon Ads - advertising.amazon.com
- A title here - Seekr - seekr.com
- The web page with info on - AppsFlyer - appsflyer.com
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