What are the two categories of cultural knowledge of concern to marketers?
Understand the Problem
The question is asking about the two main categories of cultural knowledge that are important for marketers to understand. It presents four options, and the task is to identify the correct pair from a marketing perspective.
Answer
Factual and interpretive.
The two categories of cultural knowledge of concern to marketers are factual and interpretive.
Answer for screen readers
The two categories of cultural knowledge of concern to marketers are factual and interpretive.
More Information
Cultural knowledge is essential for marketers to understand consumer behavior, develop effective marketing strategies, and avoid cultural mistakes. Factual knowledge includes objective information about a culture, while interpretive knowledge involves understanding the nuances, values, and beliefs of that culture.
Tips
It is important to distinguish between factual knowledge (e.g., demographics, climate) and interpretive knowledge (e.g., values, customs) when analyzing a culture for marketing purposes.
Sources
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