What are the differences between qualitative and quantitative research?
Understand the Problem
The question compares qualitative and quantitative research methodologies, highlighting their differences in focus, data types, gathering procedures, and analysis methods.
Answer
Qualitative: non-numerical data, interviews. Quantitative: numerical data, hypothesis testing.
The final answer is that qualitative research generates non-numerical data and focuses on interviews and observations, while quantitative research generates numerical data and focuses on testing hypotheses and measuring variables through statistics.
Answer for screen readers
The final answer is that qualitative research generates non-numerical data and focuses on interviews and observations, while quantitative research generates numerical data and focuses on testing hypotheses and measuring variables through statistics.
More Information
Qualitative research involves exploring deeper understandings through non-numerical data and is often exploratory, while quantitative research uses numerical data to establish patterns, connections, and statistics.
Tips
A common mistake is confusing the data types; qualitative data is words-based while quantitative is numbers-based.
Sources
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