Read the following scenarios and answer the following questions in 100 words. a) During a live Q&A session on Instagram, a follower asks the CEO of a skincare company why their bra... Read the following scenarios and answer the following questions in 100 words. a) During a live Q&A session on Instagram, a follower asks the CEO of a skincare company why their brand has not addressed a recent controversy regarding the use of harmful ingredients in one of their beauty products. How should the CEO respond to maintain transparency and protect the brand's reputation? b) A tech company based in a democratic country wants to introduce a new product in a region with restrictive internet laws. How does the Marketing Manager communicate the benefits of the product to the customers while navigating the region’s censorship restrictions?
Understand the Problem
The question presents two scenarios involving communication strategies for a CEO and a Marketing Manager, asking for appropriate responses to each situation. It seeks insights on maintaining transparency in one case and navigating censorship in another.
Answer
a) Acknowledge and address the issue with transparency. b) Focus on regional values and compliant channels.
a) The CEO should address the controversy by acknowledging the concern, explaining steps the company is taking to investigate the issue, and outlining a commitment to customer safety and transparency. Staying open to feedback and providing regular updates can help restore customer trust.
b) The Marketing Manager should highlight the product's benefits that align with regional values and abide by local laws. Creative storytelling and focusing on offline communication channels can bypass digital restrictions while ensuring compliance with regional regulations.
Answer for screen readers
a) The CEO should address the controversy by acknowledging the concern, explaining steps the company is taking to investigate the issue, and outlining a commitment to customer safety and transparency. Staying open to feedback and providing regular updates can help restore customer trust.
b) The Marketing Manager should highlight the product's benefits that align with regional values and abide by local laws. Creative storytelling and focusing on offline communication channels can bypass digital restrictions while ensuring compliance with regional regulations.
More Information
Addressing controversies openly can prevent misinformation and rebuild consumer trust. When marketing in restricted regions, flexibility and understanding of local culture are crucial.
Tips
Ignoring controversies or failing to adapt to local regulations can damage brand reputation.
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