List 3 incorrect ways to use the number 4 when marketing in China.
Understand the Problem
The question is asking for three specific examples of how the number 4 can be used inappropriately or in a way that could negatively impact marketing efforts within the Chinese cultural context. The number 4 sounds similar to the word for "death" in Chinese, making it an unlucky number.
Answer
Using the number 4 in product pricing, addresses, and phone numbers are incorrect ways to market in China.
In Chinese culture, the number 4 is considered unlucky because its pronunciation (si) is very similar to the word for death. Here are three incorrect ways to use the number 4 in marketing in China:
- Product Pricing: Avoid pricing products with the number 4. For example, pricing something at 44 yuan could deter customers.
- Addresses: Avoid using the number 4 in home or business addresses.
- Phone Numbers: Avoid using the number 4 in phone numbers.
Answer for screen readers
In Chinese culture, the number 4 is considered unlucky because its pronunciation (si) is very similar to the word for death. Here are three incorrect ways to use the number 4 in marketing in China:
- Product Pricing: Avoid pricing products with the number 4. For example, pricing something at 44 yuan could deter customers.
- Addresses: Avoid using the number 4 in home or business addresses.
- Phone Numbers: Avoid using the number 4 in phone numbers.
More Information
The number 8 is considered lucky in China, so marketers try to use it as much as possible.
Tips
Remember that cultural sensitivity is crucial in marketing. Always research the target market's customs, beliefs, and values to avoid missteps.
Sources
- Which answer lists 3 incorrect ways to use the number 4 when ... - coursehero.com
- What makes 4 an unlucky number in China? - Quora - quora.com
- Chinese numbers: a guide to their meaning for your marketing strategy - east-media.net
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