Give me some grade 10 business exam level multiple questions about Maslow's hierarchy of needs and advertisement.
Understand the Problem
The question is asking for multiple-choice questions suitable for a grade 10 business exam that focus on Maslow's hierarchy of needs and its relation to advertising. It seeks to examine the understanding of both concepts and their interplay in a marketing context.
Answer
1. Luxury goods target 'Esteem needs'. 2. By offering status and recognition. 3. 'Physiological needs'.
- Which level in Maslow's hierarchy is targeted when advertisers promote luxury goods? 2. How do advertisements appeal to the 'esteem needs' in Maslow's hierarchy? 3. What is the base level of Maslow's hierarchy of needs that ads for food and water aim to satisfy?
Answer for screen readers
- Which level in Maslow's hierarchy is targeted when advertisers promote luxury goods? 2. How do advertisements appeal to the 'esteem needs' in Maslow's hierarchy? 3. What is the base level of Maslow's hierarchy of needs that ads for food and water aim to satisfy?
More Information
Maslow's hierarchy of needs is often used in marketing to demonstrate how products can fulfill various human desires, from basic needs like food and water to higher-level needs like self-actualization.
Tips
A common mistake is confusing the order of the needs in the hierarchy or misunderstanding which needs advertisements are targeting.
Sources
- Maslows hierarchy of needs in business - TPT - teacherspayteachers.com
- Maslow's Hierarchy of Needs Theory - BYJU'S - byjus.com
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