Briefly explain Roland Marchand’s argument in the Parable of the Democracy of Goods.
Understand the Problem
The question is asking for a brief explanation of Roland Marchand's argument as presented in his work titled 'The Parable of the Democracy of Goods'. This likely involves discussing the key themes or points that Marchand makes regarding consumer goods and their broader social implications within a democratic context.
Answer
Workers' desire for access to consumer goods replaces their desire for access to the means of production.
Roland Marchand's argument in the 'Parable of the Democracy of Goods' is that in the new era of consumerism, the desire of workers was shifting from wanting to control the means of production to wanting access to consumer goods themselves.
Answer for screen readers
Roland Marchand's argument in the 'Parable of the Democracy of Goods' is that in the new era of consumerism, the desire of workers was shifting from wanting to control the means of production to wanting access to consumer goods themselves.
More Information
Marchand highlights a cultural shift where access to consumer goods is seen as a form of democratization, allowing everyone, regardless of status, to enjoy similar luxuries.
Tips
Confusing the desire for goods with the ability to produce them is a common mistake. It's crucial to distinguish between accessing goods and controlling their production.
Sources
- A New American Consumer Culture - OER Commons - oercommons.org
- Solved Roland Marchand's argument in the Parable of the - Chegg - chegg.com
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