According to Forrester's research typologies, what type is primarily identified from the activity described?
Understand the Problem
The question is asking about the typologies identified by Forrester's research and which specific type corresponds to a particular activity described. To categorize or identify the correct type, one would need to analyze the definitions and characteristics of each typology listed.
Answer
Social Technographics.
The Forrester's research typology, primarily identified from the activities described, is 'Social Technographics.'
Answer for screen readers
The Forrester's research typology, primarily identified from the activities described, is 'Social Technographics.'
More Information
Social Technographics helps companies understand how people use technology and social media, enabling them to develop effective social strategies. It categorizes consumers based on their participation in social media and online activities.
Tips
A common mistake is confusing Social Technographics with other research typologies like consumer personas or market segments. These distinct categories help marketers target specific behaviors and needs.
Sources
- Forrester: 'Social Technographics' a Prerequisite for Social Strategy - marketingcharts.com
- 3 Social Consumers - SAGE Publishing - us.sagepub.com
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