According to Alfred Chandler, what does strategy determine? A) Sales forecasting B) Market segmentation C) Short-term objectives D) Basic long-term goals

Understand the Problem

The question is asking about the perspective of Alfred Chandler on the relationship between strategy and certain business concepts. It focuses on what strategy determines in a business context.

More Information

Alfred Chandler is a prominent figure in strategic management study. He emphasizes the long-term aspect of strategy, often linking it to an organization’s main goals and necessary actions to achieve them.

Tips

A common mistake is confusing long-term goals with short-term objectives. Strategy generally concerns long-term direction rather than immediate targets.

Sources

• Strategic management - Wikipedia - en.wikipedia.org
• Solved Alfred D Chandler defines strategy as - Chegg.com - chegg.com