A company aims to increase product involvement among its consumers. Which strategy would likely be MOST effective in achieving this?
Understand the Problem
The question asks which consumer engagement strategy is most effective for a company. It presents four options: simplifying features, focusing on functional benefits in marketing, reducing price, and collaborating with influencers to build a community. The best strategy is the one most likely to foster a deeper connection and interaction between consumers and the product.
Answer
Enhancing customer engagement and using celebrity endorsements are likely the most effective strategies.
Focusing on strategies that enhance customer engagement, such as creating a mutual action plan to fulfill customer needs, would likely be most effective. Also, you could use celebrity endorsements in the brand's marketing strategy to increase consumer involvement.
Answer for screen readers
Focusing on strategies that enhance customer engagement, such as creating a mutual action plan to fulfill customer needs, would likely be most effective. Also, you could use celebrity endorsements in the brand's marketing strategy to increase consumer involvement.
More Information
Increasing product involvement aims to make customers feel more connected to a product, encouraging repeat purchases and brand loyalty.
Tips
It's important to choose strategies that not only grab attention but also create a lasting connection between the consumer and the product.
Sources
- 11 customer engagement strategies to help increase conversions - outreach.io
- Involvement Levels – Introduction to Consumer Behaviour - opentextbc.ca
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