Corporate Storytelling for Employee Engagement Quiz

• The text reviews the theoretical literature on storytelling corporate to assess if it can be a valuable strategy for public relations (PR) to increase employee engagement and to identify ways storytelling can improve employee loyalty within the corporation, ultimately strengthening its reputation internally and externally.

• The review includes an integrated review of contemporary and theory-based texts on storytelling by academics and leaders in the industry related to the benefits of using corporate stories; corporate storytelling and employee engagement; employee engagement and improved reputation; the connection between improved reputation and external visibility; the benefits of storytelling strategies for RSE; and the limitations of corporate storytelling.

• Many contemporary theorists endorse storytelling as a valuable means to involve employees and improve reputation. However, both academic research and industry seem to be limited in recognizing a link between improved reputation and strengthened RSC.

Test your knowledge on the theoretical literature regarding the use of corporate storytelling as a strategy for public relations (PR) to enhance employee engagement and strengthen corporate reputation internally and externally.