Questions and Answers
What is the primary group a corporation is targeting called?
What role does a CEO play in corporate public relations?
They need to look the part and may require media training to handle questions effectively.
What is the aim of media relations?
To create a sympathetic relationship with the media for positive publicity.
What is one benefit of strong employee relations?
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What is the purpose of community relations?
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What do consumer relations focus on?
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Public affairs focus on building strong ties with governmental agencies?
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What is the goal of corporate public relations?
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What does having an agency of record imply?
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One barrier faced by PR in multinational corporations is _______.
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What tasks do PR technicians perform?
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What does cross-disciplinary integration in PR entail?
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What is tool integration in corporate communications?
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Restoring credibility involves changing the company's _______ and practices.
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What constitutes consumer-generated media?
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Study Notes
Corporate Public Relations Concepts
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Corporation's Audience:
- Target audience refers to the primary group a company aims to reach through media.
- Target publics are significant groups with shared concerns, aiding internal planning for targeted communication.
- Target market focuses on communication strategies that support marketing functions.
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Role of a CEO in Corporate PR:
- CEOs must embody the brand image; PR teams craft statements for public speaking.
- Media training is essential for CEOs to handle potential media inquiries effectively.
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Media Relations:
- Establishing a favorable relationship with media outlets to facilitate positive coverage of the company.
- Effective media relations generate support and provide opportunities to present the company’s perspective.
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Employee Relations:
- Vital for attracting and retaining talent; employees act as brand ambassadors.
- Strong employee relations enhance productivity, morale, creativity, and encourage long-term employment.
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Community Relations:
- Programs that foster two-way communication between the company and the local community.
- Aim to enhance the overall quality of life for both employees and community members.
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Consumer Relations:
- Focused on building and maintaining positive connections with current and prospective customers.
- Proficient in addressing consumer complaints and supporting broader marketing strategies.
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Public Affairs:
- Emphasizes strong business-government relationships to minimize regulatory interference.
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Corporate Public Relations:
- Aims to foster solid relationships between the organization and its employees.
- Enhances the company's operational capabilities and boosts sales.
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Agency of Record:
- Designates a corporation’s exclusive agreement with an agency for specific product or service management.
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PR in Multinational Corporations:
- Faces major barriers including language diversity, complex legal environments, cultural differences, and underdeveloped mass media.
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Technician in PR:
- PR practitioners responsible for producing various PR materials such as press releases and strategic plans.
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Cross-disciplinary Integration:
- Focuses on delivering a consistent message across various departments and media, integrating advertising, marketing, and PR.
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Tool Integration:
- Utilizes appropriate tools for message delivery, both internally and externally, without strict advance planning.
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Restoring Credibility:
- Strategies include proactive leadership representation, tireless communication, and monitoring reputation risks.
- Emphasizes resetting company focus and altering culture and practices post-crisis.
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Consumer Generated Media:
- Refers to consumer expressions regarding a company’s products or services across digital platforms like social media and blogs, impacting brand perception.
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Description
Explore key concepts in corporate public relations with these flashcards. Gain insights into target audiences, the role of a CEO in PR, and more. Perfect for students and professionals looking to enhance their understanding of PR strategies.
