Corporate Public Relations Flashcards

Study Notes

Corporate Public Relations Concepts

Corporation's Audience:
- Target audience refers to the primary group a company aims to reach through media.
- Target publics are significant groups with shared concerns, aiding internal planning for targeted communication.
- Target market focuses on communication strategies that support marketing functions.
Role of a CEO in Corporate PR:
- CEOs must embody the brand image; PR teams craft statements for public speaking.
- Media training is essential for CEOs to handle potential media inquiries effectively.
Media Relations:
- Establishing a favorable relationship with media outlets to facilitate positive coverage of the company.
- Effective media relations generate support and provide opportunities to present the company’s perspective.
Employee Relations:
- Vital for attracting and retaining talent; employees act as brand ambassadors.
- Strong employee relations enhance productivity, morale, creativity, and encourage long-term employment.
Community Relations:
- Programs that foster two-way communication between the company and the local community.
- Aim to enhance the overall quality of life for both employees and community members.
Consumer Relations:
- Focused on building and maintaining positive connections with current and prospective customers.
- Proficient in addressing consumer complaints and supporting broader marketing strategies.
Public Affairs:
- Emphasizes strong business-government relationships to minimize regulatory interference.
Corporate Public Relations:
- Aims to foster solid relationships between the organization and its employees.
- Enhances the company's operational capabilities and boosts sales.
Agency of Record:
- Designates a corporation’s exclusive agreement with an agency for specific product or service management.
PR in Multinational Corporations:
- Faces major barriers including language diversity, complex legal environments, cultural differences, and underdeveloped mass media.
Technician in PR:
- PR practitioners responsible for producing various PR materials such as press releases and strategic plans.
Cross-disciplinary Integration:
- Focuses on delivering a consistent message across various departments and media, integrating advertising, marketing, and PR.
Tool Integration:
- Utilizes appropriate tools for message delivery, both internally and externally, without strict advance planning.
Restoring Credibility:
- Strategies include proactive leadership representation, tireless communication, and monitoring reputation risks.
- Emphasizes resetting company focus and altering culture and practices post-crisis.
Consumer Generated Media:
- Refers to consumer expressions regarding a company’s products or services across digital platforms like social media and blogs, impacting brand perception.

Description

Explore key concepts in corporate public relations with these flashcards. Gain insights into target audiences, the role of a CEO in PR, and more. Perfect for students and professionals looking to enhance their understanding of PR strategies.