Multimodal Translation and Advertising Quiz

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App

Questions and Answers

What is the primary focus of the multimodal approach to the translation of advertisements and promotional material?

  • Training translators to work with visual elements
  • Working on the text as a whole
  • Incorporating the visual
  • Analyzing relationships among the different semiotic elements of the text (correct)

What is the primary goal of intersemiotic translation?

  • To effectively localize the advertising message (correct)
  • To move beyond the written word
  • To incorporate the visual
  • To analyze relationships among the different semiotic elements of the text

What type of elements are used in radio commercials?

  • Verbal and visual components
  • Verbal and aural effects (correct)
  • Verbal and/or visual signs
  • Verbal and geo semiotic cues

Flashcards are hidden until you start studying

More Like This

Use Quizgecko on...
Browser
Browser