Multimodal Translation and Advertising Quiz
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Questions and Answers

What is the primary focus of the multimodal approach to the translation of advertisements and promotional material?

  • Training translators to work with visual elements
  • Working on the text as a whole
  • Incorporating the visual
  • Analyzing relationships among the different semiotic elements of the text (correct)

    • What is the primary goal of intersemiotic translation?

  • To effectively localize the advertising message (correct)
  • To move beyond the written word
  • To incorporate the visual
  • To analyze relationships among the different semiotic elements of the text

    • What type of elements are used in radio commercials?

  • Verbal and visual components
  • Verbal and aural effects (correct)
  • Verbal and/or visual signs
  • Verbal and geo semiotic cues

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