3 Questions
What is the primary focus of the multimodal approach to the translation of advertisements and promotional material?
Analyzing relationships among the different semiotic elements of the text
What is the primary goal of intersemiotic translation?
To effectively localize the advertising message
What type of elements are used in radio commercials?
Verbal and aural effects
Test your knowledge on the primary focus of the multimodal approach to translating advertisements, the goals of intersemiotic translation, and the elements used in radio commercials.
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