Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What is the primary focus of the multimodal approach to the translation of advertisements and promotional material?
What is the primary focus of the multimodal approach to the translation of advertisements and promotional material?
- Training translators to work with visual elements
- Working on the text as a whole
- Incorporating the visual
- Analyzing relationships among the different semiotic elements of the text (correct)
What is the primary goal of intersemiotic translation?
What is the primary goal of intersemiotic translation?
- To effectively localize the advertising message (correct)
- To move beyond the written word
- To incorporate the visual
- To analyze relationships among the different semiotic elements of the text
What type of elements are used in radio commercials?
What type of elements are used in radio commercials?
- Verbal and visual components
- Verbal and aural effects (correct)
- Verbal and/or visual signs
- Verbal and geo semiotic cues
