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Advertising Localization and Multimodal Translation

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Advertising Localization and Multimodal Translation

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Questions and Answers

What is the main focus of the text?

The importance of images in translation

The physical qualities of paper

The importance of typographical choices

The use of verbal and visual components in advertising (correct)

What is advocated as a means of effectively localizing the advertising message?

Typographical choices

Geo semiotic cues

Intersemiotic translation (correct)

Aural effects

What is the main goal of a multimodal approach to the translation of advertisements?

To train translators on the different semiotic elements of the text (correct)

To work on the text as a whole

To incorporate the visual

To prioritize three areas

Advertising Localization and Multimodal Translation

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Podcast

Questions and Answers

What is the main focus of the text?

What is advocated as a means of effectively localizing the advertising message?

What is the main goal of a multimodal approach to the translation of advertisements?

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