3 Questions
What is the main focus of the text?
The use of verbal and visual components in advertising
What is advocated as a means of effectively localizing the advertising message?
Intersemiotic translation
What is the main goal of a multimodal approach to the translation of advertisements?
To train translators on the different semiotic elements of the text
Test your knowledge on advertising localization and multimodal translation strategies. Explore the main focus of text localization, effective means of localizing the advertising message, and the goals of a multimodal approach to translating advertisements.
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