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Questions and Answers
What is the main focus of the text?
What is the main focus of the text?
- The importance of images in translation
- The physical qualities of paper
- The importance of typographical choices
- The use of verbal and visual components in advertising (correct)
What is advocated as a means of effectively localizing the advertising message?
What is advocated as a means of effectively localizing the advertising message?
- Typographical choices
- Geo semiotic cues
- Intersemiotic translation (correct)
- Aural effects
What is the main goal of a multimodal approach to the translation of advertisements?
What is the main goal of a multimodal approach to the translation of advertisements?
- To train translators on the different semiotic elements of the text (correct)
- To work on the text as a whole
- To incorporate the visual
- To prioritize three areas
