Advertising Localization and Multimodal Translation
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Questions and Answers

What is the main focus of the text?

  • The importance of images in translation
  • The physical qualities of paper
  • The importance of typographical choices
  • The use of verbal and visual components in advertising (correct)
  • What is advocated as a means of effectively localizing the advertising message?

  • Typographical choices
  • Geo semiotic cues
  • Intersemiotic translation (correct)
  • Aural effects
  • What is the main goal of a multimodal approach to the translation of advertisements?

  • To train translators on the different semiotic elements of the text (correct)
  • To work on the text as a whole
  • To incorporate the visual
  • To prioritize three areas
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