Podcast
Questions and Answers
What does CREDIBILITY refer to in the context of writing business letters?
What does CREDIBILITY refer to in the context of writing business letters?
What is the purpose of CONSIDERATION when writing a business letter?
What is the purpose of CONSIDERATION when writing a business letter?
Why is it important to maintain CONSISTENCY in business letter writing?
Why is it important to maintain CONSISTENCY in business letter writing?
Which part of a business letter is typically used to display company information such as name, address, and contact numbers?
Which part of a business letter is typically used to display company information such as name, address, and contact numbers?
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What is an essential characteristic of an effective business correspondence message?
What is an essential characteristic of an effective business correspondence message?
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Which technique is emphasized to ensure that a business letter is well-written and respectful towards the reader?
Which technique is emphasized to ensure that a business letter is well-written and respectful towards the reader?
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Which technique should be employed when delivering a negative information in a positive way?
Which technique should be employed when delivering a negative information in a positive way?
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What should be emphasized when writing effective business correspondence?
What should be emphasized when writing effective business correspondence?
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Which approach is recommended to create a pleasant impression in a business letter?
Which approach is recommended to create a pleasant impression in a business letter?
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What type of tone should be avoided when writing effective business correspondence?
What type of tone should be avoided when writing effective business correspondence?
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Which aspect of a business letter should make the reader feel what is being conveyed?
Which aspect of a business letter should make the reader feel what is being conveyed?
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Which of the following phrases contributes to making a business letter live and engaging?
Which of the following phrases contributes to making a business letter live and engaging?
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Which of the following is NOT a characteristic of a business letter?
Which of the following is NOT a characteristic of a business letter?
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What is the primary difference between a personal letter and a business letter?
What is the primary difference between a personal letter and a business letter?
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Which of the following is a technique for writing effective business letters?
Which of the following is a technique for writing effective business letters?
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What should be avoided when writing a business letter?
What should be avoided when writing a business letter?
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What is the recommended paper size for a business letter?
What is the recommended paper size for a business letter?
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Which of the following should be considered when writing a business letter?
Which of the following should be considered when writing a business letter?
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Study Notes
Characteristics of Business Letters
- COMPLETENESS refers to the inclusion of complete information in a business letter, adhering to certain rules, restrictions, and formats, and using formal language.
- CONSISTENCY refers to the use of consistent formatting, language, and style throughout the letter.
- CONSIDERATION refers to the use of professional tone to show respect to the reader of the letter, anticipating the "YOU" attitude.
- CREDIBILITY refers to the personality of the writer, being truthful and accurate, avoiding unsupported claims or exaggerations.
Basics of a Business Letter
- LETTERHEAD: includes company name, company mailing address, contact numbers, and company logo.
- DATELINE: uses the American Standard (Month-day-year).
Writing Effective Business Correspondence
- To deliver negative information in a positive way: • Provide emphasis on what can be done, not on what cannot be done. • Focus on the solution, not on the problem. • Stress what something is rather than what it is not. • Open with action rather than apology or explanation. • Avoid words that convey unpleasant facts.
- Make your letters smile by: • Getting a smile into your letter, a bit of your personality, and an atmosphere of good will. • Using friendly phrases, such as "We shall be glad to...", "It is a pleasure to...", "Thank you...", "We appreciate very much...", "With our compliments...".
- Make your copy live by: • Creating a visual experience for the reader. • Letting the reader see himself doing something.
Techniques of Writing Business Letters
- Write from the "YOU" attitude, making the reader the primary focus.
- Accentuate the positive by: • Avoiding words with negative connotation, such as "argument", "careless", "complaint", "disagreeable", "error", "neglect", and "unfair". • Making it an absolute rule to never start or end a letter with a negative.
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Description
Learn about the rules, restrictions, and formats that need to be followed when writing business letters. Understand the importance of formal language, proper formatting, and cleanliness of the paper. Distinguish between personal and business letters and master the techniques of writing effective business correspondence.
