What is Marketing?
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Questions and Answers

All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use are referred to as

  • manufacturing
  • logistics
  • retailing (correct)
  • wholesaling
  • When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as

  • channel conflict (correct)
  • distributor dissension
  • partnership divergence
  • partner dissonance
  • According to the lecture, what is NOT one of the four ways a company can get its products or services to the world

  • Broker
  • Retailer
  • Suppliers Own Stores
  • Joint Ventures (correct)
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