Understanding Marketing Concepts
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Questions and Answers

What is the primary focus of modern marketing?

  • Satisfying competitors
  • Promotion and sale of goods
  • Identifying consumer's needs (correct)
  • Maximizing profits
  • How does marketing differ from selling?

  • Marketing aims to maximize production, selling aims to minimize costs
  • Marketing revolves around the product, while selling revolves around the customers
  • Marketing seeks customer satisfaction, selling seeks profits (correct)
  • Marketing focuses on promotion, while selling focuses on distribution
  • What does traditional marketing emphasize?

  • Consumer satisfaction
  • Identifying consumer's needs
  • Promotion and sale of goods and services (correct)
  • Adapting to changing consumer tastes
  • What is the main goal of marketing according to the text?

    <p>To provide better quality products to fulfill customer needs</p> Signup and view all the answers

    When does marketing start compared to selling?

    <p>Marketing starts with finding out consumers' needs, while selling starts after production is over</p> Signup and view all the answers

    What is the modern concept of marketing focused on?

    <p>Consumer satisfaction</p> Signup and view all the answers

    What is the main purpose of using various promotional tools in marketing?

    <p>To create demand for the product in the market</p> Signup and view all the answers

    According to the American Marketing Association, what is advertising?

    <p>A form of non-personal presentations and promotions</p> Signup and view all the answers

    Which function does marketing research perform?

    <p>Gathering information about the market and customers</p> Signup and view all the answers

    What are the components of advertising media mentioned in the text?

    <p>Newspaper, magazines, direct mail advertising, yellow pages</p> Signup and view all the answers

    What does branding refer to in marketing?

    <p>Creating a unique identity for a product or service</p> Signup and view all the answers

    Which statement best describes the role of packaging in marketing?

    <p>Protecting the product and attracting customers' attention</p> Signup and view all the answers

    What is the definition of advertising as per Kotler and Armstrong?

    <p>&quot;Any paid form of non-personal presentations and promotions&quot;</p> Signup and view all the answers

    What does marketing perform in relation to products?

    <p>&quot;Planning and development&quot;</p> Signup and view all the answers

    What is included in advertising media as mentioned in the text?

    <p>&quot;Newspaper, magazines&quot;</p> Signup and view all the answers

    What aids in creating new customers and maintaining old customers in marketing?

    <p>Various promotional tools</p> Signup and view all the answers

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