15 Questions
Approximately how many advertisements are Americans exposed to daily?
4,000 to 10,000
What is the primary goal of an advertisement?
To persuade people to buy a product or service
Why are target audiences important in advertising?
To ensure the advertisement reaches the desired people
What is one way to identify a target audience?
By their demographics, such as age or gender
What is the term for the characteristics that define a target audience, such as their hobbies and interests?
Psychographics
How can psychographics, demographics, and geographic location be used together?
To create a specific target audience
Why might an advertisement about Barbie dolls be more effective for a kindergarten girl than for a grandpa?
Because the kindergarten girl is part of the target audience
What is the primary goal of identifying the target audience in an advertisement?
To understand who the advertisement is most likely to appeal to
What is a key aspect to consider when analyzing images in an advertisement to identify the target audience?
The objects or people depicted in the image
What is the target audience for the Quaker diet cereal advertisement?
Women who enjoy sweet foods but are trying to lower their sugar intake
What is the significance of Uncle Sam in the U.S. government's World War I and World War II advertisement?
He is a symbol of American patriotism
What is the target audience for the U.S. government's World War I and World War II advertisement?
Americans who are around the age where they can join the military and have an interest in fighting for their country
What is a key question to ask when identifying the target audience of an advertisement?
What is the most likely reason someone would view this advertisement?
What is the primary benefit of understanding the target audience of an advertisement?
It helps tailor the message to effectively reach and influence the intended audience
What is the purpose of analyzing the words and phrases used in an advertisement to identify the target audience?
To understand who the advertisement is most likely speaking to
Study Notes
What is an Advertisement?
- An advertisement is created by a person, company, or organization to inform or influence people who receive them.
- Advertisements are everywhere, including in magazines, newspapers, on TV, the Internet, mailboxes, and social media.
- They can be designed to sell a product, service, or idea.
Types of Audiences
- Advertisements are designed with a target audience in mind, which is a group of people that share common characteristics.
- Target audiences can be identified by demographics, such as race, gender, age, or job.
- Geographics, such as city or beach dwellers, can also be used to identify target audiences.
- Psychographics, including hobbies, interests, and values, can be used to define target audiences.
- Combining demographics, geographics, and psychographics can create very specific target audiences.
Identifying the Target Audience
- To identify the target audience of an advertisement, pay attention to the images, slogans, and words used.
- Ask questions like "Who is most likely to stop to view this ad?" and "What kinds of interests would a person have that would lead them to be influenced by this ad?"
Examples of Identifying the Target Audience
- An advertisement for Quaker diet cereal targets women who enjoy sweet foods but want to lower their sugar intake.
- A World War I and II era advertisement by the U.S. government targets Americans aged 18 and older who are interested in fighting for their country.
Learn about the power of advertisements and how they influence our daily lives. From TV to social media, ads are everywhere!
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
