TYBAMMC Advertising and Marketing Research Quiz 2023-2024
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Questions and Answers

Which of the following is an objective of the Advertising and Marketing Research syllabus?

  • To discuss the history of advertising
  • To inculcate analytical abilities and research skills among the students (correct)
  • To provide commercial material for reference purposes
  • To promote advertising and marketing products

    • What is the scope of the Advertising and Marketing research module?

  • To analyze the impact of social media on marketing
  • To explore the history of advertising agencies
  • To understand research methodologies – Qualitative vs Quantitative (correct)
  • To discuss the foundations of Research and audience analysis

    • Which of the following is a fundamental stage in the research process according to the syllabus?

  • Celebrity endorsements
  • Budget allocation for advertising
  • Product packaging design
  • Statement of the problem (correct)

    • What is imperative to successful advertising according to the syllabus?

    <p>Foundations of Research and audience analysis</p> Signup and view all the answers

    What does the syllabus aim to understand about Advertising and Marketing research?

    <p>The techniques and utility of Advertising and Marketing research</p> Signup and view all the answers

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