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Questions and Answers
Which of the following is an objective of the Advertising and Marketing Research syllabus?
Which of the following is an objective of the Advertising and Marketing Research syllabus?
- To discuss the history of advertising
- To inculcate analytical abilities and research skills among the students (correct)
- To provide commercial material for reference purposes
- To promote advertising and marketing products
What is the scope of the Advertising and Marketing research module?
What is the scope of the Advertising and Marketing research module?
- To analyze the impact of social media on marketing
- To explore the history of advertising agencies
- To understand research methodologies – Qualitative vs Quantitative (correct)
- To discuss the foundations of Research and audience analysis
Which of the following is a fundamental stage in the research process according to the syllabus?
Which of the following is a fundamental stage in the research process according to the syllabus?
- Celebrity endorsements
- Budget allocation for advertising
- Product packaging design
- Statement of the problem (correct)
What is imperative to successful advertising according to the syllabus?
What is imperative to successful advertising according to the syllabus?
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What does the syllabus aim to understand about Advertising and Marketing research?
What does the syllabus aim to understand about Advertising and Marketing research?
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