Week 6 Twitter Social Media Midterm
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Questions and Answers

What is the maximum number of characters a Twitter post can contain?

  • 4,000 (correct)
  • 6,000
  • 8,000
  • 2,000

When did Twitter start according to the text?

  • 2008
  • 2012
  • 2010
  • 2006 (correct)

How many users did Twitter have by 2012?

  • 300 million
  • 185 million (correct)
  • 250 million
  • 100 million

What is the maximum number of characters allowed in a Twitter account's DISPLAY NAME?

<p>50 characters (D)</p> Signup and view all the answers

What should a Twitter account's BIO do according to the text?

<p>Use language true to the brand voice (C)</p> Signup and view all the answers

What feature allows users to pin important tweets to the top of their profile page?

<p><strong>Pinned Posts</strong> (D)</p> Signup and view all the answers

What type of images should be showcased in a Twitter account's GALLERY?

<p><strong>Recently posted images</strong> (B)</p> Signup and view all the answers

'ACCOUNT NAME' in a Twitter profile should resemble what according to the text?

<p><strong>Name of the brand</strong> (B)</p> Signup and view all the answers

'PROFILE & HEADER photos' in a Twitter account should be creative and brand appropriate to do what?

<p>Hint at the types of content the audience can expect (C)</p> Signup and view all the answers

What did Elon Musk announce in 2022 regarding Twitter?

<p>$44 billion takeover (B)</p> Signup and view all the answers

What is the impact of tweets with images compared to those without, according to the text?

<p>Receive 18% more clicks, 89% more favorites, and 150% more retweets (B)</p> Signup and view all the answers

What are some benefits of using GIFs in tweets?

<p>They automatically play in the newsfeed and capture attention (B)</p> Signup and view all the answers

How many hashtags should be used per tweet according to the text?

<p>Between one and two (C)</p> Signup and view all the answers

What is the purpose of using @mentions in tweets?

<p>To highlight a piece of content (B)</p> Signup and view all the answers

What is the suggested percentage of posts that should be replies according to the text?

<p>30-40% (A)</p> Signup and view all the answers

When is the best time to post a tweet according to the text?

<p>9AM - 10AM (D)</p> Signup and view all the answers

'Live' feature on Twitter has been utilized by which companies according to the text?

<p>AirBNB and Toyota (B)</p> Signup and view all the answers

How many monthly users does Twitter attract as of today?

<p>368 million (B)</p> Signup and view all the answers

What is the maximum number of characters allowed in a Twitter account's DISPLAY NAME?

<p>50 (D)</p> Signup and view all the answers

What was the original purpose behind Jack Dorsey creating Twitter in 2006?

<p>To build an SMS-based communications platform like texting (B)</p> Signup and view all the answers

What is the primary function of pinning posts on a Twitter account?

<p>To keep important tweets at the top of the profile page (C)</p> Signup and view all the answers

What should be the primary focus when setting up a Twitter account's GALLERY according to the text?

<p>Showcase brand personality and visually appealing images (C)</p> Signup and view all the answers

What is the impact of using emojis on a Twitter post according to the text?

<p>26% higher engagement rate compared to posts without emojis (D)</p> Signup and view all the answers

What types of hashtags are suggested for use in tweets according to the text?

<p>One or two hashtags per tweet, including branded hashtags, keywords relevant to interests, and popular/trending hashtags (B)</p> Signup and view all the answers

In what way do GIFs stand out on Twitter according to the text?

<p>They stand out easily and can evoke emotions and reactions (D)</p> Signup and view all the answers

What is the key recommendation for conversational posts on Twitter?

<p>Include 30-40% of posts as replies to other people (B)</p> Signup and view all the answers

What effect does hosting a 'Chat' have on Twitter according to the text?

<p>Links posts together in a thread or conversation (D)</p> Signup and view all the answers

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