Podcast
Questions and Answers
What is the ideal number of hashtags recommended for an Instagram post?
What is the ideal number of hashtags recommended for an Instagram post?
What feature of Instagram allows brands to announce upcoming exclusive product launches?
What feature of Instagram allows brands to announce upcoming exclusive product launches?
Which Instagram feature allows brands to customize their shop by curating products into themes?
Which Instagram feature allows brands to customize their shop by curating products into themes?
Which factor does the Instagram Algorithm NOT consider when determining the visibility of a post?
Which factor does the Instagram Algorithm NOT consider when determining the visibility of a post?
Signup and view all the answers
What is one way brands can increase customer engagement on Instagram according to the text?
What is one way brands can increase customer engagement on Instagram according to the text?
Signup and view all the answers
What is NOT a feature of Instagram SHOPPING?
What is NOT a feature of Instagram SHOPPING?
Signup and view all the answers
How can brands encourage customers to connect with them easily on Instagram through NEW Instagram DIRECT?
How can brands encourage customers to connect with them easily on Instagram through NEW Instagram DIRECT?
Signup and view all the answers
What feature enables users to collaborate on feed posts and reels on Instagram?
What feature enables users to collaborate on feed posts and reels on Instagram?
Signup and view all the answers
How much of the content on Instagram should be self-promotional according to the 80/20 Rule?
How much of the content on Instagram should be self-promotional according to the 80/20 Rule?
Signup and view all the answers
What type of Instagram ads can be created and purchased in the Facebook Ads Manager or within the Instagram app?
What type of Instagram ads can be created and purchased in the Facebook Ads Manager or within the Instagram app?
Signup and view all the answers
What is one way to target audiences when advertising on Instagram based on their activities both on and off the platform?
What is one way to target audiences when advertising on Instagram based on their activities both on and off the platform?
Signup and view all the answers
Which Instagram objective focuses on getting more messages, video views, post engagement, Page likes, or event responses?
Which Instagram objective focuses on getting more messages, video views, post engagement, Page likes, or event responses?
Signup and view all the answers
Where can analytics for Instagram ads be accessed?
Where can analytics for Instagram ads be accessed?
Signup and view all the answers
What is the main reason brands need to have Facebook Pages to advertise on Instagram?
What is the main reason brands need to have Facebook Pages to advertise on Instagram?
Signup and view all the answers
"Find new people similar to existing customers" is associated with which type of audience targeting on Instagram?
"Find new people similar to existing customers" is associated with which type of audience targeting on Instagram?
Signup and view all the answers
"Quickly create an audience who might be interested in your business using a variety of signals" refers to which type of targeting option on Instagram?
"Quickly create an audience who might be interested in your business using a variety of signals" refers to which type of targeting option on Instagram?
Signup and view all the answers
What is the significance of Instagram in terms of user growth?
What is the significance of Instagram in terms of user growth?
Signup and view all the answers
How do top 50 global brands use Instagram effectively?
How do top 50 global brands use Instagram effectively?
Signup and view all the answers
What percentage of users claim to have bought a product they saw on Instagram?
What percentage of users claim to have bought a product they saw on Instagram?
Signup and view all the answers
What are the benefits of using Instagram for brand building?
What are the benefits of using Instagram for brand building?
Signup and view all the answers
What are the key elements of an Instagram Business Profile?
What are the key elements of an Instagram Business Profile?
Signup and view all the answers
How can businesses use Instagram for marketing effectively?
How can businesses use Instagram for marketing effectively?
Signup and view all the answers
What types of videos can be shared on Instagram?
What types of videos can be shared on Instagram?
Signup and view all the answers
What should captions for Instagram posts ideally do?
What should captions for Instagram posts ideally do?
Signup and view all the answers
Study Notes
Introduction to Instagram
- Founded in 2010 by Kevin Systrom and Mike Krieger
- Within 9 months of launching, Instagram had over 7 million users
- By April 2012, Instagram had 30 million users, doubling its user base more quickly than any previous social network
- Purchased by Facebook for $1 billion in 2012
Instagram Engagement
- Top 50 global brands post an average of 4.9 times per week
- 75% of users take action, such as visiting a website, after looking at a brand's post
- 72% of users say they have purchased a product they saw on the app
- Highest follower interaction rate among all social media networks
Benefits of Instagram for Building a Brand
- Tell your brand story through expressive photos and videos
- Get discovered by people who share your interests
- Build a community
Instagram Business Profiles
- Launched in 2016
- PROFILE PICTURE that represents your brand
- USERNAME that is searchable and relevant to your brand
- LINKS to your website
- A succinct BIO that says what you're all about
Anatomy of an Instagram Post
- Photo, Video, or Group of Photos
- Use authentic and relevant photos and videos
- 40+ filters and editing tools
- Caption tells a story and connects to your visual
- Can be up to 2,200 characters, but shorter equals greater engagement
- Use emojis, pose questions, celebrate and shout out to other brands, and include a call-to-action
- Ideal number of hashtags is 3-5, placed at the end
- Posts with at least one hashtag see an average 12.6% more engagement
- Add a location to let people know where the photo was taken
Instagram Shopping Features
- Collections: curate products into themes
- Product Detail Pages: provide shoppers with relevant information on items
- Checkout on Instagram: enables direct in-app purchases
- Product Tags & Ads with Product Tags: highlight items from a brand's catalog
- Product Launches: announce upcoming exclusive product launches
Instagram Shopping Best Practices
- Manage the product catalogue
- Add product details, images, and videos
- Leverage product tags
- Help shoppers understand if a product is right for them
Instagram Stories
- Posts featuring videos or images that disappear after 24 hours
- Meant to be posted at a higher frequency than traditional posts
- Not meant to be perfect: give inside or behind-the-scenes looks at businesses
- Leverage interactivity with polls or question stickers
Instagram Direct
- Connect with customers where they are
- Add a Send Message button to your profile or place an IG.me link on your website or emails
- Easily manage messages
- Integrate messaging across channels
- Build loyalty and trust
- Increase sales
The Instagram Algorithm
- Post's popularity
- How frequently the user interacted with the account in the past
- How many posts the user has liked
- User's engagement with the account's other content
Creating a Variety of Content that Delivers Value
- Know your goal
- Create a variety of content that delivers value
- Engage with your audience
- Avoid overt product pitches
- Regram user-generated-content
- Ask questions
- Participate in Reels trends
Advertising with Instagram
- Second most popular social media network for advertisers
- Must have Facebook Pages and create Instagram Business Profiles
- Instagram ads can be created and purchased in the Facebook Ads Manager or within the Instagram app
- Targeting options include:
- Location
- Demographics
- Custom Audiences
- Lookalike Audiences
- Interests
- Behaviors
- Automated Targeting
Instagram Objectives
- Awareness: show ads to people who are most likely to remember them
- Traffic: show ads to people who are most likely to click on them
- Engagement: get more messages, video views, post engagement, Page likes, or event responses
- Leads: collect leads for your business or brand
- App Promotion: find new people to install your app and continue using it
- Sales: find people likely to purchase your product or service
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Learn about the history and statistics of Instagram, from its founding in 2010 by Kevin Systrom and Mike Krieger to its acquisition by Facebook in 2012. Discover interesting facts about user engagement and the impact on global brands.
