Week 4: Personal Branding Review Quiz

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Questions and Answers

What is the primary focus of Charlie's cover letter?

Charlie's achievement of a level 7 in his Food Technology GCSE

Charlie's keen interest in brand development and the popularity of real ales

Charlie's interest in the hospitality industry and his aspirations to be a manager of a pub or restaurant (correct)

Charlie's YouTube channel and his competitive drinking of real ales

Which of the following skills would Charlie need to use in order to effectively manage a pub or restaurant?

Culinary skills

Marketing and branding skills

Customer service skills

All of the above (correct)

What is the purpose of Charlie's YouTube channel, 'how many real ales can Charlie-Boy drink in one hour'?

To document Charlie's competitive drinking of real ales (correct)

To promote the popularity of real ales

To showcase Charlie's skills in food technology

To showcase Charlie's expertise in brewing real ales

Which of the following would be the most appropriate to include in an online CV or cover letter?

Achievements and skills directly relevant to the job or industry Signup and view all the answers

What is the purpose of including a YouTube channel link in a cover letter?

All of the above Signup and view all the answers

What is the main reason why Charlie should be cautious about including details about his 'how many real ales can Charlie-Boy drink in one hour' YouTube channel in his cover letter?

Both a and b Signup and view all the answers

Which of the following is the best way to improve one's online presence?

Carefully monitor and control one's digital footprint Signup and view all the answers

What is the potential issue with content shared online?

Once shared, it remains online forever Signup and view all the answers

What is the difference between creating an online presence for an employer and a personal online presence?

An employer's online presence should be more professional and regulated Signup and view all the answers

What is the term used to describe the space an individual occupies online, including social media posts, blogs, comments, and websites?

Digital footprint Signup and view all the answers

What is the best way to address older online information and files that may negatively impact one's online presence?

Revisit and update or remove them as needed Signup and view all the answers

What term is used to describe how an individual or business is perceived on the internet and through search engines?

Online presence Signup and view all the answers

What is one potential issue with having information from your past available online?

All of the above Signup and view all the answers

Which of the following is NOT one of the four key steps to creating a positive online presence?

Frequently posting updates to maintain an active online presence Signup and view all the answers

Which of the following is TRUE about privacy settings on social media?

Both A and B Signup and view all the answers

What is the main purpose of the statement "THINK ABOUT IT...." followed by the question "If you were an employer searching you online, what would they find?"

To encourage readers to consider their online presence from an employer's perspective Signup and view all the answers

Based on the information provided, which of the following statements is FALSE?

Employers have access to view all of an applicant's private direct messages Signup and view all the answers

Which of the following is NOT mentioned as a characteristic that an employer might want to see in an applicant's online presence?

Outgoing Signup and view all the answers

Study Notes

Charlie's Cover Letter Focus

Charlie's cover letter emphasizes his passion for the hospitality industry and his desire to work in a pub or restaurant.

Skills for Pub/Restaurant Management

Strong communication skills are crucial for interacting with customers and staff.
Organizational skills are essential for managing inventory, schedules, and operations.
Problem-solving skills are necessary for handling customer complaints and unexpected challenges.

Purpose of YouTube Channel

Charlie's YouTube channel "How many real ales can Charlie-Boy drink in one hour" is likely intended for entertainment and to showcase his personality. It may not directly demonstrate relevant work skills.

Appropriate Online CV/Cover Letter Content

Work experience relevant to the job application.
Education and qualifications.
Skills and abilities that match the job requirements.

Purpose of Including a YouTube Channel Link

To highlight unique skills or interests that might be relevant to the job.
To provide additional information about the applicant's personality and passions.

Caution with YouTube Channel Details

The content of the YouTube channel might be perceived as unprofessional or inappropriate for a hospitality job.

Improving Online Presence

Regularly updating content and profiles with fresh information.
Engaging with relevant online communities and sharing valuable content.
Ensuring that online presence reflects the desired professional image.

Potential Issue with Online Content

Offensive or inappropriate content shared online can damage an individual's reputation and hinder career prospects.

Employer vs. Personal Online Presence

An online presence for an employer focuses on showcasing company information, products, and services.
A personal online presence focuses on presenting an individual's skills, experience, and personality.

Online Presence Term

The term "digital footprint" describes the space occupied by an individual online, including social media, blogs, comments, and websites.

Addressing Negative Online Information

Regularly reviewing online profiles and content to remove or update outdated or inappropriate materials.

Online Perception Term

"Online reputation" reflects how an individual or business is perceived based on their online presence and search engine results.

Issue with Past Information Online

Embarrassing or unprofessional content from the past might resurface and negatively impact current opportunities.

Key Steps for Positive Online Presence

Creating a professional online presence.
Controlling online privacy settings.
Managing online reputation.
Being conscious of the content shared online.

Privacy settings on social media can help control who can view and interact with content. It's important to choose appropriate settings to protect personal information.

"THINK ABOUT IT..." Statement Purpose

The statement emphasizes the importance of considering how an employer would perceive online content.

False Statement

No false statement is presented in the provided information.

Not Mentioned Employer Characteristic

There is no mention of an employer expecting to see specific hobbies or personal interests in an applicant's online presence.

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Description

Test your knowledge on concepts like self-disclosure, self-efficacy, and assessment #3 related to personal branding in this weekly Kahoot review quiz. Get ready to answer 5 questions within 30 seconds each and stand a chance to win a bonus grade on your final exam!