Podcast
Questions and Answers
Developing yourself as a 'brand' means you are not trying to sell yourself.
Developing yourself as a 'brand' means you are not trying to sell yourself.
False (B)
Being a 'brand' only applies to products and not to individuals.
Being a 'brand' only applies to products and not to individuals.
False (B)
Developing yourself as a 'brand' does not involve any opportunities for self-promotion.
Developing yourself as a 'brand' does not involve any opportunities for self-promotion.
False (B)
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Study Notes
Misconceptions about Personal Branding
- Developing oneself as a 'brand' does not mean not trying to sell oneself.
- The concept of 'brand' is not exclusive to products, but can also be applied to individuals.
- Developing oneself as a 'brand' often involves opportunities for self-promotion.
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