Unit 4.1 Lecture Online Presence (1).pptx

WEEK 4 DEVELOP YOUR PERSONAL BR AND B U 2 0 7 3 , M I S S A M A N D A P A A N A N E N REVIEW • Self-Disclosure • Self-Efficacy • Assessment #3 W E E K LY KAHOOTS REVIEW •Instructions: • Got to Kahoot.it on your phone • Enter Number on Screen • Questions based on the previous lecture • 5 quest...

WEEK 4 DEVELOP YOUR PERSONAL BR AND B U 2 0 7 3 , M I S S A M A N D A P A A N A N E N REVIEW • Self-Disclosure • Self-Efficacy • Assessment #3 W E E K LY KAHOOTS REVIEW •Instructions: • Got to Kahoot.it on your phone • Enter Number on Screen • Questions based on the previous lecture • 5 questions only! • 30 second per question • Winner Receives Bonus grade on Final Exam! What Is Online And Personal Branding? If you type your name into a search engine what would come up? The internet is a public place, and anyone can search for your information on social media sites. Challenge: What can people do to improve their online presence? MORE CHALLENGING: •Once something is communicated online it is there forever. How might this cause problems for people? MEGA CHALLENGE: Evaluate how creating an online presence for an employer might be different to a personal online presence. TERMINOLOGY : ONLINE PRESENCE •How an individual or business is perceived on the •internet and through search engines T E R M I N O L O G Y: D I G I TA L FOOTPRINT The space you occupy online – from your social media posts and your blogs to your comments and your website. W H AT C A N PEOPLE DO TO IMPROVE THEIR ONLINE PRESENCE ? •Carefully control your digital footprint - all information and files are shared online. •Revisiting older information and files to ensure they promote a positive online presence. •Ensure privacy settings are enabled on social media sites so you can control who can access your information. •Once something is communicated online itis there forever. How might this cause problems for people? •Something you wrote or did many years ago could still be viewed now, even if your views have changed, or you have matured in your personality. •Whilst you might be happy to share certain ideas, photos, videos or opinions with friends and family, this might not be the case when looking for potential employers. •You would want to look professional, sensible, careful and enthusiastic. Remember, no employer will ever be able to see your private DMs, but they will be able to track down any public posts. THERE ARE FOUR KEY STEPS TO C R E AT I N G A POSITIVE ONLINE PRESENCE: STEP #1 Carefully considering which information to share on social media and websites. STEP #2 •Thinking carefully and how you communicate with others on social media, whether that is publicly or in private messaging. STEP #3 •Revisiting any older posts or information that be harmful to your online presence and deleting them. STEP #4 Ensure privacy settings are active and secure enough so access to your information is restricted Almost everyone now has an online presence, whether it’s through setting up their own social media accounts or even through friends and family posting photos or videos of them. THINK ABOUT IT…. • If you were an employer searching you online, what would they find? • After today’s lesson what will you do to ensure a more positive online presence? • In order to follow these four steps, what skills would you need to use in each? Why? Embarrassi ng Tweets Last Forever So what kind of things would be appropriate for us to post on an online CV or cover letter? We need to think very carefully about this. Read part of Charlie’s cover letter: ‘I am very interested in the hospitality industry and aspire to one day be a manager of my ‘I am very interested in the hospitality industry and aspire to one day be a manager of my own pub or restaurant. I am on target to achieve a level 7 in my Food Technology GCSE. I own pub or restaurant. I am on target to achieve a level 7 in my Food Technology GCSE. I am very interested in brand development and have a keen interest in the nascent popularity am very interested in brand development and have a keen interest in the nascent popularity of real ales. In fact a actually have a YouTube Channel called, ‘how many real ales can of real ales. In fact a actually have a YouTube Channel called, ‘how many real ales can Charlie-Boy drink in one hour.’ The vlog has a competitive element, with many subscribers. Charlie-Boy drink in one hour.’ The vlog has a competitive element, with many subscribers. I feel this experience has given me to skills required to handle social media promotion of I feel this experience has given me to skills required to handle social media promotion of any hospitality business.’ any hospitality business.’ Resources: Images: pixelbay.com References: www.ecpublishing.co.uk (2019)