Podcast
Questions and Answers
Which characteristic best describes local sporting events?
Which characteristic best describes local sporting events?
What significant development in the 19th century contributed to modern sporting events?
What significant development in the 19th century contributed to modern sporting events?
Which of the following is an example of a global (mega) sporting event?
Which of the following is an example of a global (mega) sporting event?
What influences international involvement in international sporting events?
What influences international involvement in international sporting events?
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What historical event marks the origins of organized sporting competitions?
What historical event marks the origins of organized sporting competitions?
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What is a primary purpose of sporting events?
What is a primary purpose of sporting events?
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What revenue is projected for the Sport Events market in 2024?
What revenue is projected for the Sport Events market in 2024?
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What is the expected user penetration in the Sport Events market by 2024?
What is the expected user penetration in the Sport Events market by 2024?
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Which country is projected to generate the most revenue in the Sport Events market in 2024?
Which country is projected to generate the most revenue in the Sport Events market in 2024?
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Which of the following is NOT included in the Sports Events market?
Which of the following is NOT included in the Sports Events market?
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Study Notes
Week 11: Sports Events
- Sports events are competitions or exhibitions involving physical skill, ranging from local to international.
- Events can showcase a sport, raise money, involve athletes, spectators, sponsors, and media.
- Careful planning is needed for successful events.
- Events can be individual sports (like swimming) or team sports (like basketball).
- Modern sporting events have a wide range of sizes, from small local to large international competitions.
Overview
- Sports industry overview
- Impact of sporting events
- Managing sporting events
- Sporting event marketing
Sporting Events Historical Overview
- Ancient origins: Evidence of organized sports in ancient civilizations (Greece, China, Egypt) dating over 2000 years ago.
- Early Olympic Games (776 BC) highlight enduring human fascination with athletic competition.
- Modern development: 19th century saw standardization of rules and rise of professional sports, like the first modern football game in 1860 (Sheffield, England).
- Growth of sporting events influenced by media coverage, sponsorship, and increasing public interest.
Size of Event
- Local: Restricted to local entrants, small scale, local sponsorship and media, costs covered by entrants and donations (example: school sports day).
- Regional: Restricted to counties/states, linked to regional sports organizations, sponsors with direct interest in sports, media coverage might include television (example: regional baseball tournament).
- National: Open to clubs/individuals in one country, organized by a national sports body, national brand sponsorship, more media coverage (example: national ice-skating championships).
- International: Open to multiple countries, cost to entrant influences involvement, mainly national media coverage (example: Berlin Marathon).
- Global (Mega-event): Participants from many countries, high-profile sponsors, global media coverage, huge revenue potential (example: Olympic Games).
Modern Sporting Events Industry
- What is a sporting event? Organized competition or exhibition involving physical skill, ranging from local marathons to international soccer matches.
- Events impact quality of life for residents.
- Events can have a wide range of positive and negative impacts on the host city.
Modern Sporting Events Industry (Market Projections)
- 2024 projected market revenue: US$33.77 billion.
- Projected annual growth rate (2024-2028): 2.95%.
- Projected market volume (2028): US$37.94 billion.
- Projected number of users (2028): 312.4 million.
- Average revenue per user (ARPU): US$110.90.
- Highest revenue in 2024 projected for the United States (US$16,430.00 million).
- Highest user penetration in 2024 projected for Luxembourg.
Sports Industry Trends
- Sales of tickets for professional sporting events, purchased online.
- Digital tickets with QR codes or paper tickets that are posted to an address or are available at a physical collection point.
- Professional sporting events include all popular sports like football, basketball, baseball, motor sports, etc.
- Common trends include unique impact of athletes, changing commercial models, fan data investment, generative AI, and new models for mega sporting events.
The Impact of Sporting Events
- Impact areas: economic, tourism, commercial, infrastructure & physical resources, political, sport & recreation, environmental.
- Positive impact: increased spending, revenues, employment opportunities, education and training, revitalization of urban areas, increased security, introduction of programs/facilities.
- Negative impact: price inflation, increases in local taxes, real estate speculation, short-term contracts, infrastructure congestion, resource redistribution, suppression of human rights, limited access.
Managing Sporting Events
- Develop a player-friendly event to improve participants' experience.
- Consider timing in relation to competitors events.
- Consider family and friends.
- Organise a social event (party).
- Provide souvenirs/gifts and photographs.
- Use contracts for participants.
- Ensure safe and proper behavior.
Marketing of Sporting Events: The Factors Affecting Attendance
- Factors affecting attendance include atmosphere, food/drinks, cleanliness, venue design, accessibility, pre-match entertainment, television coverage, fan behavior, music, off-field entertainment, celebrity players, community support, team performance, special events, weather, seat quality, and transport.
In-class discussion: The World Nomad Games
- Event Project Stages
- Sporting Event Marketing
- Stakeholders involvement
- Legacy management
- Economic and Social Impact
- Other Outcomes
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Description
Explore the fascinating world of sports events in this quiz. From ancient competitions to modern-day exhibitions, learn about the impact, management, and marketing of sporting events. Discover how these events range from small local shows to large international competitions.
