Discover Your Expertise in Sport and Event Marketing
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Discover Your Expertise in Sport and Event Marketing

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Questions and Answers

Which one of these is an example of event marketing?

  • Promoting sport-related products
  • Promoting a trade show
  • Promoting a specific sporting event (correct)
  • Promoting a sports team

    • What are hallmark sports events?

  • Sporting events that are organized by SEM teams
  • Sporting events that are recognized for their historical or cultural importance (correct)
  • Sporting events that are held in stadiums
  • Sporting events that are highly competitive

    • What is the role of hospitality in SEM?

  • To market sport-related products
  • To organize in-game promotions
  • To promote sporting events and teams
  • To provide services and amenities to ensure a positive and enjoyable experience for guests or customers (correct)

    • What are in-game promotions?

    <p>Marketing activities that take place during sporting events or games</p> Signup and view all the answers

    What types of businesses are included in SEM?

    <p>Teams, sports media, and sporting goods</p> Signup and view all the answers

    Which one of these is a direct impact of SEM on communities?

    <p>Increased job creation</p> Signup and view all the answers

    What is the indirect impact of SEM on communities?

    <p>Determined by the multiplier effect</p> Signup and view all the answers

    What is the induced impact of SEM on communities?

    <p>Further ripple effects caused by employees of impacted businesses spending some of their salaries and wages in other businesses in the city</p> Signup and view all the answers

    What is the total economic impact of SEM on communities?

    <p>Fiscal impact</p> Signup and view all the answers

    What does SEM contribute to the economic well-being of communities?

    <p>All of the above</p> Signup and view all the answers

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