Discover Your Expertise in Sport and Event Marketing

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Questions and Answers

Which one of these is an example of event marketing?

Promoting sport-related products
Promoting a trade show
Promoting a specific sporting event (correct)
Promoting a sports team

What are hallmark sports events?

Sporting events that are organized by SEM teams
Sporting events that are recognized for their historical or cultural importance (correct)
Sporting events that are held in stadiums
Sporting events that are highly competitive

What is the role of hospitality in SEM?

To market sport-related products
To organize in-game promotions
To promote sporting events and teams
To provide services and amenities to ensure a positive and enjoyable experience for guests or customers (correct)

What are in-game promotions?

Marketing activities that take place during sporting events or games (A) Signup and view all the answers

What types of businesses are included in SEM?

Teams, sports media, and sporting goods (C) Signup and view all the answers

Which one of these is a direct impact of SEM on communities?

Increased job creation (A) Signup and view all the answers

What is the indirect impact of SEM on communities?

Determined by the multiplier effect (B) Signup and view all the answers

What is the induced impact of SEM on communities?

Further ripple effects caused by employees of impacted businesses spending some of their salaries and wages in other businesses in the city (C) Signup and view all the answers