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Web Analytics and A/B Testing

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Questions and Answers

What is the term for the rate at which users leave a website after visiting only one page?

Engagement rate
Bounce rate (correct)
Conversion rate
Subscription rate

What is the primary goal of A/B testing?

To test two versions of a webpage (correct)
To compare two different websites
To compare two social media strategies
To compare two different advertising platforms

What is the purpose of a call-to-action (CTA) in digital marketing?

To encourage users to take a specific action (correct)
To entertain users with engaging content
To showcase testimonials from satisfied customers
To provide information about a product or service

What is the primary function of a content management system (CMS)?

To manage and organize website content (A) Signup and view all the answers

What is the primary goal of email marketing?

To generate leads and sales (A) Signup and view all the answers

What is the purpose of conversion rate optimization (CRO)?

To increase the percentage of website visitors who complete a desired action (B) Signup and view all the answers

What is the primary purpose of a search engine?

To provide relevant search results to users based on various factors (C) Signup and view all the answers

What does SEO stand for?

Search Engine Optimization (A) Signup and view all the answers

What is the primary function of social media marketing?

Promoting products and services through social media platforms (C) Signup and view all the answers

What is the difference between a meta title and a meta description?

A meta title is the main title of a webpage, while a meta description is a brief summary of the page content (A) Signup and view all the answers

What is SERP?

Search Engine Result Page (D) Signup and view all the answers

What is CTR in digital marketing?

Click-Through Rate (C) Signup and view all the answers

What is a type of SEO strategy that is not recommended?

Black Hat SEO (C) Signup and view all the answers

What is the difference between indexing and ranking?

Indexing is the process of storing webpages, while ranking is determining their relevance in search results (D) Signup and view all the answers

What are the two main types of SEO?

On-page SEO and Off-page SEO (B) Signup and view all the answers

What is the purpose of a backlink in SEO?

A link from one website to another (A) Signup and view all the answers

What is bounce rate in website analytics?

The percentage of visitors who leave a website immediately (B) Signup and view all the answers

What is on-page SEO?

Optimizing website elements to improve search engine rankings (C) Signup and view all the answers

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