Web Analytics Terms Quiz

Which metric measures the total number of unique visitors to a website within a given time frame?

What does the 'BOUNCE RATE' metric measure?

Which metric provides information about the age and gender of a website's visitors?

What does the 'REAL TIME' feature in website analytics do?

Which metric displays the dominant interest of the majority of a website's visitors?

Website Metrics Overview

Unique Visitors: Measured by the total number of distinct individuals visiting a website during a specified period. This indicator helps assess the reach and audience engagement of the site.
Bounce Rate: This metric tracks the percentage of visitors who leave the site after viewing only one page. A high bounce rate may indicate that the landing page is not engaging or relevant to visitors.
Demographics of Visitors: Data regarding the age and gender of visitors is provided through audience demographics metrics. This information is vital for tailoring content and marketing strategies.
Real-Time Analytics: This feature allows website owners to monitor current active users on their site. It provides insights into visitor behavior and traffic patterns as they happen.
Visitor Interests: Metrics such as affinity categories help identify the predominant interests of a site's visitors. Understanding these interests aids in targeted marketing and content creation strategies.

Test your knowledge of website analytics terms with this quiz! From unique visitors to bounce rate, this quiz covers the key metrics and terminology used in measuring website performance. Challenge yourself to see how well you understand the world of web analytics.