Web 2.0 and Ecommerce Technologies Quiz
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Web 2.0 and Ecommerce Technologies Quiz

Test your knowledge on user-centered applications, social media technologies, user-generated content, and communication in Web 2.0, as well as the unique features and concepts of Ecommerce such as ubiquity and information asymmetry.

Created by
@AdroitSequence

Questions and Answers

Which of the following is NOT a unique feature of e-commerce technology?

Complexity of message

What is the relationship between the richness of a message and the reach of that message?

They are inversely proportional - the greater the reach, the less the richness.

Why does the ubiquity of e-commerce technology reduce transaction costs?

It reduces the need to travel to a physical marketplace.

How does the global reach of e-commerce technology increase competition?

<p>It allows businesses to reach a larger customer base worldwide.</p> Signup and view all the answers

What is the primary benefit of the universal standards used in e-commerce technology?

<p>It allows for seamless integration of different e-commerce platforms.</p> Signup and view all the answers

How does e-commerce technology address the issue of information asymmetry?

<p>E-commerce technology does not address information asymmetry, as it is a structural issue in markets that cannot be solved by technology alone.</p> Signup and view all the answers

What is the key feature that distinguishes the internet from traditional media like TV?

<p>Interactivity</p> Signup and view all the answers

What does the term 'information density' refer to?

<p>Both A and B</p> Signup and view all the answers

What is the difference between personalization and customization in the context of e-commerce?

<p>Personalization refers to targeting marketing messages, while customization refers to changing the actual product or service</p> Signup and view all the answers

What is the significance of social technology in e-commerce?

<p>It allows users to generate and distribute content on a large scale</p> Signup and view all the answers

How do companies leverage the information density provided by e-commerce?

<p>By mining data about customers to target them with personalized marketing messages</p> Signup and view all the answers

Which of the following statements is true about the potential of e-commerce, according to the text?

<p>It enables interactive and personalized communication between merchants and consumers</p> Signup and view all the answers

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