12 Questions
Which of the following is NOT a unique feature of e-commerce technology?
Complexity of message
What is the relationship between the richness of a message and the reach of that message?
They are inversely proportional - the greater the reach, the less the richness.
Why does the ubiquity of e-commerce technology reduce transaction costs?
It reduces the need to travel to a physical marketplace.
How does the global reach of e-commerce technology increase competition?
It allows businesses to reach a larger customer base worldwide.
What is the primary benefit of the universal standards used in e-commerce technology?
It allows for seamless integration of different e-commerce platforms.
How does e-commerce technology address the issue of information asymmetry?
E-commerce technology does not address information asymmetry, as it is a structural issue in markets that cannot be solved by technology alone.
What is the key feature that distinguishes the internet from traditional media like TV?
Interactivity
What does the term 'information density' refer to?
Both A and B
What is the difference between personalization and customization in the context of e-commerce?
Personalization refers to targeting marketing messages, while customization refers to changing the actual product or service
What is the significance of social technology in e-commerce?
It allows users to generate and distribute content on a large scale
How do companies leverage the information density provided by e-commerce?
By mining data about customers to target them with personalized marketing messages
Which of the following statements is true about the potential of e-commerce, according to the text?
It enables interactive and personalized communication between merchants and consumers
Test your knowledge on user-centered applications, social media technologies, user-generated content, and communication in Web 2.0, as well as the unique features and concepts of Ecommerce such as ubiquity and information asymmetry.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
