Web 2.0 and Ecommerce Technologies Quiz
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Web 2.0 and Ecommerce Technologies Quiz

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@AdroitSequence

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Questions and Answers

Which of the following is NOT a unique feature of e-commerce technology?

  • Universal standards
  • Ubiquity
  • Complexity of message (correct)
  • Global reach

    • What is the relationship between the richness of a message and the reach of that message?

  • They are directly proportional - the greater the reach, the greater the richness.
  • Richness and reach have a complex, non-linear relationship that depends on other factors.
  • They are inversely proportional - the greater the reach, the less the richness. (correct)
  • They are unrelated - richness and reach are independent of each other.

    • Why does the ubiquity of e-commerce technology reduce transaction costs?

  • It provides access to a wider range of product and service options.
  • It reduces the need to travel to a physical marketplace. (correct)
  • It increases the number of potential buyers and sellers.
  • It allows for more efficient processing of payments.

    • How does the global reach of e-commerce technology increase competition?

    <p>It allows businesses to reach a larger customer base worldwide.</p> Signup and view all the answers

    What is the primary benefit of the universal standards used in e-commerce technology?

    <p>It allows for seamless integration of different e-commerce platforms.</p> Signup and view all the answers

    How does e-commerce technology address the issue of information asymmetry?

    <p>E-commerce technology does not address information asymmetry, as it is a structural issue in markets that cannot be solved by technology alone.</p> Signup and view all the answers

    What is the key feature that distinguishes the internet from traditional media like TV?

    <p>Interactivity</p> Signup and view all the answers

    What does the term 'information density' refer to?

    <p>Both A and B</p> Signup and view all the answers

    What is the difference between personalization and customization in the context of e-commerce?

    <p>Personalization refers to targeting marketing messages, while customization refers to changing the actual product or service</p> Signup and view all the answers

    What is the significance of social technology in e-commerce?

    <p>It allows users to generate and distribute content on a large scale</p> Signup and view all the answers

    How do companies leverage the information density provided by e-commerce?

    <p>By mining data about customers to target them with personalized marketing messages</p> Signup and view all the answers

    Which of the following statements is true about the potential of e-commerce, according to the text?

    <p>It enables interactive and personalized communication between merchants and consumers</p> Signup and view all the answers

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