Podcast
Questions and Answers
What is the primary purpose of design in 2D and 3D media?
What is the primary purpose of design in 2D and 3D media?
- To convey a story or idea effectively. (correct)
- To confuse the viewer with intricate details.
- To create visually complex images.
- To leave the interpretation entirely to the viewer.
Which of these is primarily defined by its size and shape in a composition?
Which of these is primarily defined by its size and shape in a composition?
- The format. (correct)
- The ground.
- The figure.
- The emphasis.
What is a common characteristic of a square format in design?
What is a common characteristic of a square format in design?
- It tends to produce static and motionless designs. (correct)
- It is ideal for complex compositions.
- It is very flexible and easily adapts to various designs.
- It is highly dynamic and free flowing.
What do we call the part of a composition the viewer's attention is drawn to?
What do we call the part of a composition the viewer's attention is drawn to?
What is the usual valence (positive or negative) associated with the 'figure' in visual composition?
What is the usual valence (positive or negative) associated with the 'figure' in visual composition?
What aspect of a design should the figure often coincide with?
What aspect of a design should the figure often coincide with?
Why is the lack of good design problematic?
Why is the lack of good design problematic?
Which of these is NOT mentioned in the content as one of the fundamental principles used for arranging elements in visual design?
Which of these is NOT mentioned in the content as one of the fundamental principles used for arranging elements in visual design?
What is the primary function of the center of interest in an image?
What is the primary function of the center of interest in an image?
Which of the following is NOT a common element used to create emphasis and draw attention to a specific area in a composition?
Which of the following is NOT a common element used to create emphasis and draw attention to a specific area in a composition?
What term describes the area in an image that is NOT the main subject or figure?
What term describes the area in an image that is NOT the main subject or figure?
Which of the following best describes 'negative shapes'?
Which of the following best describes 'negative shapes'?
What feeling does 'asymmetrical balance' most commonly evoke in an image?
What feeling does 'asymmetrical balance' most commonly evoke in an image?
Symmetrical balance is often created by repeating the reverse of the design on the opposite side of which axis?
Symmetrical balance is often created by repeating the reverse of the design on the opposite side of which axis?
Which of these is the best definition of what a 'figure' is in the context of this text?
Which of these is the best definition of what a 'figure' is in the context of this text?
Which statement best describes the relationship between figure and ground?
Which statement best describes the relationship between figure and ground?
What is a characteristic of symmetrical balance?
What is a characteristic of symmetrical balance?
What is the primary role of dominant objects in a design?
What is the primary role of dominant objects in a design?
Which approach may lead to a perception of balance in asymmetrical design?
Which approach may lead to a perception of balance in asymmetrical design?
Which factor does NOT influence visual weight in a design?
Which factor does NOT influence visual weight in a design?
How does subdominance differ from subordination?
How does subdominance differ from subordination?
How can a designer effectively create balance using size and placement?
How can a designer effectively create balance using size and placement?
In terms of composition, where are subordinate objects typically located?
In terms of composition, where are subordinate objects typically located?
What are the implications of using camouflage in design?
What are the implications of using camouflage in design?
What effect does color have on visual weight?
What effect does color have on visual weight?
Which scenario best exemplifies the use of isolation to increase visual weight?
Which scenario best exemplifies the use of isolation to increase visual weight?
What generally determines what is emphasized first in a design?
What generally determines what is emphasized first in a design?
Which configuration would MOST likely achieve visual balance?
Which configuration would MOST likely achieve visual balance?
What type of orientation carries more visual weight?
What type of orientation carries more visual weight?
What type of movement involves a single object being duplicated in a sequence?
What type of movement involves a single object being duplicated in a sequence?
Which movement is characterized by a change in size or shape?
Which movement is characterized by a change in size or shape?
What type of movement is suggested by an object that creates visual discomfort by being out-of-balance?
What type of movement is suggested by an object that creates visual discomfort by being out-of-balance?
Which type of movement is created by arranging similar objects in a sequence?
Which type of movement is created by arranging similar objects in a sequence?
How is random movement generally characterized?
How is random movement generally characterized?
What visual trait can influence the perception of movement in an image?
What visual trait can influence the perception of movement in an image?
Which of the following movements would create a visual flow that is comfortable?
Which of the following movements would create a visual flow that is comfortable?
Which characteristic of an object is NOT part of creating movement?
Which characteristic of an object is NOT part of creating movement?
What principle is created when an object in a composition indicates another object?
What principle is created when an object in a composition indicates another object?
Which principle relies on the ability of a viewer to visualize a whole object from only part of it?
Which principle relies on the ability of a viewer to visualize a whole object from only part of it?
What concept involves arranging objects along an axis to create an organized group?
What concept involves arranging objects along an axis to create an organized group?
How are objects perceived when they are similar in color, size, or texture?
How are objects perceived when they are similar in color, size, or texture?
What is the purpose of isolation in visual composition?
What is the purpose of isolation in visual composition?
Which principle is described as organized visual movement created by flowing rhythm?
Which principle is described as organized visual movement created by flowing rhythm?
What visual principle can be negatively influenced by placing dissimilar objects close together?
What visual principle can be negatively influenced by placing dissimilar objects close together?
Which principle allows viewers to control visual focus using design elements?
Which principle allows viewers to control visual focus using design elements?
Flashcards
Format
Format
The area within which an image is composed. It's defined by its size and shape.
Figure
Figure
The part of a composition that draws the viewer's attention. Usually a positive shape.
Ground
Ground
The background or surrounding area of the figure. It provides context and helps the figure stand out.
Balance
Balance
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Harmony and Unity
Harmony and Unity
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Movement and Motion
Movement and Motion
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Rhythm
Rhythm
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Emphasis
Emphasis
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Symmetrical Balance
Symmetrical Balance
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Asymmetrical Balance
Asymmetrical Balance
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Visual Weight
Visual Weight
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Position
Position
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Quantity
Quantity
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Shape
Shape
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Size
Size
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Color
Color
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Center of Interest
Center of Interest
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Important Areas in Composition
Important Areas in Composition
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Balance in Image
Balance in Image
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Negative Shape
Negative Shape
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Figure Surrounded by Ground
Figure Surrounded by Ground
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Movement
Movement
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Gravitational Movement
Gravitational Movement
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Repetitive Movement
Repetitive Movement
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Progressive Movement
Progressive Movement
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Alteration Movement
Alteration Movement
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Random Movement
Random Movement
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Dominant Object
Dominant Object
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Subdominant Objects
Subdominant Objects
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Subordinate Objects
Subordinate Objects
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Camouflage
Camouflage
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Dominance
Dominance
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Closure
Closure
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Similarity
Similarity
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Continuance
Continuance
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Isolation
Isolation
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Continuity
Continuity
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Alignment
Alignment
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Study Notes
Principles of 2D/3D Design
- 2D/3D design is crucial for conveying stories and ideas visually
- Poor design can confuse viewers and miscommunicate intended messages
Composition/Design
- Basic rules organize elements into a harmonious whole
- Key principles include format, figure, ground, balance, harmony/unity, movement/motion, rhythm, emphasis, and dominance
Format
- Format is the area within an image
- Format is often rectangular; square formats are formal and static
- Format shape influences composition
Figure
- Figure is the part of a composition that draws attention
- Usually a positive shape
- Can be simple or complex with multiple figures
- Most visually interesting part of an image is usually part of the figure
Ground
- Ground is everything in an image that is not the figure
- May include foreground, mid-ground, and background
Balance
- Balance means all elements are equal in an image
- Symmetrical balance (bilateral symmetry) has mirror images on either side and is formal.
- Asymmetrical balance (informal balance) has elements of equal weight but are not identical
Ways to Achieve Balance
- Position: Moving objects further away from center creates visual weight
- **Quantity:**Multiple smaller objects can balance one larger object.
- Shape: More complex shapes have more weight than simpler.
- Size: Larger objects have more weight
- Orientation: Diagonal, diagonal objects have more weight
- Color: Brighter, more intense colors have more weight
Formal Symmetrical Balance of Space
- Modular divisions (grids): Formal elements like color value and texture
- Vertical bands: Creates stable, column-like structure
- Horizontal bands: Creates expanding, horizontal movement
- Cruciform (cross): Most dramatic for focal points. Centered vertical and horizontal lines establish focal points.
- Frame in frame: Isolates main subject from surroundings.
- Tension: Balance between competing elements creates interest; uncomfortable tension is problematic
Tangents
- Tangents are areas of tension where objects meet at a single point
Proximity
- Proximity is the space between objects: Similar color, shape, or size objects appear closer visually.
- Objects close together feel closer visually than those far apart
Harmony and Unity
- Harmony is when all parts work together for visual satisfaction
- Unity is when an image is perceived as one, complete whole
Movement and Motion
- Movement in an image leads the viewer through it
- Objects in relation to other objects create visual or implied motion
- Uneven balance creates uncomfortable movement
- Movements occur through gravitational, repetitive, alteration, and progressive motions
Rhythm
- Rhythm describes repeating elements in a design
- Regular rhythm has consistent spacing; flowing and random are additional types of rhythm
Emphasis
- Emphasis is making a particular object stand out
- Size, position near the center, and contrast with the background draw attention
Ways to Emphasize an Image
- Make object large
- Centre object
- Contrast with background
Dominance
- Dominance is visual weight in a composition
- Most dominant image is the most noticeable
Isolation
- Isolation is placing an object to stand out from its surroundings
- This does not always make an object the first thing noticed
Other Basics
- Continuity: Visual movement from one object to another
- Closure: Viewer perceives incomplete image as complete.
- Alignment: Objects line together along lines, axes, or same planes
- Similarity: Similar objects become groups
- Isolation: Stands out from its surroundings
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