Principles of Design Presentation

Presentation Information

• Date: December 5
• Topic: Principles of Design
• Presenter: 3rd Presenter

Table of Contents

• Presentation Overview
• Rhythm and Variation: Repetitive flow
• Balance and Proportion: Visual stability
• Unity and Harmony: Cohesive design
• Rule of Thirds: Strategic placement
• Emphasis and Subordination: Focal hierarchy

Experiences

• Question and Answer session on first artistic experiences.
• Prompt: "Alright, who remembers their very first time drawing or coming across a piece of art that stuck with them?"
• Prompt: "What was it like? Was it just doodles on paper, or did it actually mean something to you? Share your story was it messy, magical, or maybe even lifechanging?"

Objectives

• Create visually appealing, cohesive, and effective compositions. This is done to communicate the intended message.
• Guide viewer's attention. This is done by evoking the desired emotional or aesthetic response.

Guessing Game

• Topic: The Last Supper
• Artist: Leonardo da Vinci
• Date: c. 1495–1498
• Description: A mural painting by Leonardo da Vinci.

Rhythm and Variation

• Rhythm: A regular pattern of elements. This creates a sense of flow and structure.
• Examples include; music: a steady beat in a pop song, where drums and bass hit consistently, visual arts: repeating arches in Romanesque building's facade.
• Variation: A change or difference in elements within a rhythmic pattern. This adds interest, contrast, and complexity.
• Examples include; music: a song's bridge section, visual art: painting with repeating geometric patterns but with variations in color intensity or size.

Balance and Proportion

• Balance: The visual or physical distribution of weight or forces within a composition. It creates stability and harmony. It is not necessarily symmetry.
• Examples: A painting with a large dark shape on one side balanced by smaller, lighter shapes on the other.
• Proportion: The relative size and scale of elements in a composition. This influences the visual impact and harmony in a piece of art. It is about the relationship between parts and the whole.
• Example sculptures of human statues, where the head is smaller than the body, reflecting human anatomy.
• A poster where text size is proportionally smaller than the image, guiding the viewer's eye to the focal point.

Unity and Harmony

• Unity/Harmony: Unity and harmony both create a cohesive and visually appealing artwork. This includes the combination of unity and variety. All parts work together to create a pleasing and cohesive whole.
• Achieving unity and harmony creates an unified effect. Related elements such as colors, shapes, or textures, work together in a harmonious way. Avoid contrasts or clashing components, focus on a visually pleasing and unified effect.

Depth and Perspective

• Depth and Perspective: Shows the three-dimensionality of a space through the use of perspective lines and vanishing points.
• Contrast: A design principle which uses the elements of value to add depth and dimension. Light also plays a crucial role in creating good contrast within a piece

General Design Principles

• Principles of design are guidelines to help artists and designers arrange elements in a visually appealing and effective composition.
• Key principles include balance, harmony, emphasis, movement, and unity to ensure clear communication and avoiding clutter.