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It is uses visual composition to solve problems and communicate ideas through typography imagery color and form( Cann 2018). It can be used by companies to promote and sell product through advertising by website to convey complicated information in a digestible way through infographics
It is uses visual composition to solve problems and communicate ideas through typography imagery color and form( Cann 2018). It can be used by companies to promote and sell product through advertising by website to convey complicated information in a digestible way through infographics
Graphic Design
Are used to represent information, statistical data, or knowledge in a graphical manner usually done in a creative way to attract viewers attention
Are used to represent information, statistical data, or knowledge in a graphical manner usually done in a creative way to attract viewers attention
Infographics
Is a representation for the external form of a person or thing in art may by 2-dimensional such as a photograph or screen display, or 3D such as a statue or hologram
Is a representation for the external form of a person or thing in art may by 2-dimensional such as a photograph or screen display, or 3D such as a statue or hologram
Images
are visual images or designs on some surface such as a wall, Canva, screen paper or stone to inform illustrate or entertain
are visual images or designs on some surface such as a wall, Canva, screen paper or stone to inform illustrate or entertain
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The following are the material or tools to make different designs or arts
The following are the material or tools to make different designs or arts
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Are defined by points moving in space it can create a sense of movement or direction in your design.
Are defined by points moving in space it can create a sense of movement or direction in your design.
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Is a enclosed space, the boundaries of which are defined by other elements of arts like lines colors values or textures.
Is a enclosed space, the boundaries of which are defined by other elements of arts like lines colors values or textures.
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Applying motion to create the visual illusion of movement use horizontal directions for calmness stability and tranquility while vertical direction for emotions of balance formality and alertness
Applying motion to create the visual illusion of movement use horizontal directions for calmness stability and tranquility while vertical direction for emotions of balance formality and alertness
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Refers to the surface appearance of an object given by the dimensions form thickness arrangements and amount of it's basic parts.
Refers to the surface appearance of an object given by the dimensions form thickness arrangements and amount of it's basic parts.
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Is the relationship of the area occupied by one shape to that of another.
Is the relationship of the area occupied by one shape to that of another.
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It is the equal distribution of weight in layout visual weight is determined by the darkness or lightness thickness of lines and size
It is the equal distribution of weight in layout visual weight is determined by the darkness or lightness thickness of lines and size
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This is used for emphasis or may elicit emotions from viewers
This is used for emphasis or may elicit emotions from viewers
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Are set of guidelines that help a design achieve effective composition
Are set of guidelines that help a design achieve effective composition
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It is simply the process of ensuring related design elements are placed together.Any unrelated items should be spaced apart.
It is simply the process of ensuring related design elements are placed together.Any unrelated items should be spaced apart.
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Two kinds of balance
Two kinds of balance
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Is the art of nothing. It is also known as the negative space.
Is the art of nothing. It is also known as the negative space.
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It is the divergence of opposing elements( opposite colors on the color wheel, or value light/dark, or direction- horizontal/vertical).
It is the divergence of opposing elements( opposite colors on the color wheel, or value light/dark, or direction- horizontal/vertical).
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The process of repeating elements throughout a design to give a unified look
The process of repeating elements throughout a design to give a unified look
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It is simply the way visual elements are arranged so that they line up in some way.
It is simply the way visual elements are arranged so that they line up in some way.
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Two basic kinds of alignment
Two basic kinds of alignment
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Determines the placement of elements in relation to the edge of the page or canvas.
Determines the placement of elements in relation to the edge of the page or canvas.
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Align all the elements so that an invisible central line on the page will always be in the center of the elements.
Align all the elements so that an invisible central line on the page will always be in the center of the elements.
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Study Notes
Visual Composition
- Uses visual components such as typography, imagery, color, and form to solve problems and convey ideas.
- Can be used for advertising, websites, infographics, and representing information.
Visual Representation
- A graphical depiction of information, data, or knowledge often presented creatively to attract attention.
- Represents the external form of a person or thing in art; can be 2D or 3D.
- Visual images or designs on a surface used to inform, illustrate, or entertain.
Design Tools and Elements
- Lines: Defined by points moving in space; create movement or direction in design.
- Shapes: Enclosed spaces defined by lines, colors, values, or textures; create visual boundaries.
- Motion: Applying movement to create visual illusions; horizontal directions convey calmness, stability, and tranquility; vertical directions suggest balance, formality, and alertness.
- Texture: Surface appearance determined by dimensions, form, thickness, arrangement, and amount of basic parts.
- Scale: Relationship between the areas occupied by different shapes.
- Balance: The equal distribution of weight in a layout; visual weight is determined by darkness/lightness, thickness of lines, and size.
- Color: Used for emphasis and can elicit emotions from viewers.
Design Principles
- Design Principles: Guidelines for effective composition.
- Proximity: Placing related design elements together; spacing unrelated elements apart.
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Balance: Two types:
- Symmetrical Balance: Mirroring elements on either side of a central axis.
- Asymmetrical Balance: Achieving visual equilibrium by using different elements with varying weights.
- White Space (Negative Space): The absence of elements; provides visual breathing room and emphasizes design elements.
- Contrast: The divergence of opposing elements (colors, light/dark values, directions).
- Repetition: Repeating elements to create a unified look.
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Alignment: Arranging visual elements in a way that they line up.
- Margin Alignment: Determines placement of elements relative to the page edge or canvas.
- Center Alignment: Aligning elements so an imaginary central line on the page always passes through their center.
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Description
Basic Principles of Graphic and Layout
