Chapter 6.2

True or false: If a company does not adapt its value proposition, someone else will take advantage of the new opportunity?

True or false: Market success often leads to complacency in adapting value proposition?

True or false: The fifth domain of digital transformation is a business's value to its customers?

True or false: New technologies can bring about rapid changes in customer needs?

True or false: This document can be freely distributed without any legal consequences?

True or false: Adapting value propositions is essential for the survival of firms in a shrinking market?

True or false: The value proposition is one of several strategic concepts for thinking about market value?

True or false: The Value Proposition Roadmap is a tool that helps organizations assess and adapt their value proposition?

True or false: The first step in the Value Proposition Roadmap is to identify key customer types by the value they receive?

True or false: Emerging threats to a company's value proposition can come from new technologies and changing customer needs?

True or false: Adapting a business's value proposition requires the business to focus on its own products and processes.

True or false: Allocating talent and treasure is not a challenge when adapting a value proposition.

True or false: Adapting a value proposition requires looking beyond the conventional wisdom of the current business.

True or false: An organization may find it harder to gain a clear view of its value to the customer when it is larger or longer-established.

True or false: Avoiding myopia requires a business to take the customer's point of view.