Value and Service Management Concepts

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Questions and Answers

What is value according to the text?

  • The cost of something
  • The size of something
  • The perceived benefits, usefulness, and importance of something (correct)
  • The quantity of something

How is service management defined in the text?

  • A set of specialized organizational capabilities for enabling value for customers in the form of services (correct)
  • A process of reducing benefits for customers
  • A set of capabilities for minimizing value for customers
  • A way to ignore customers' needs

What is the nature of the relationship between organizations and customers according to the text?

  • Two-directional with feedback (correct)
  • One-directional with feedback
  • One-directional and without feedback
  • Two-directional without feedback

Which of the following is NOT described as a type of organisation in the text?

<p>A musical band (D)</p> Signup and view all the answers

What does co-creation focus on according to the text?

<p>Interactive relationships and customer experience (B)</p> Signup and view all the answers

Why do organisations need to collaborate with consumers and suppliers according to the text?

<p>To offer valuable services through active customer involvement (C)</p> Signup and view all the answers

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