Service and Product Relationship
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Questions and Answers

What is the relationship between a service and a product?

  • Services are created based on products (correct)
  • Products are created based on services
  • Services and products are interchangeable
  • Services and products are unrelated

    • How are products designed to offer value for consumers?

  • By being exclusive to one consumer group only
  • By being fully visible to the consumer
  • By increasing costs and risks for customers
  • By targeting specific consumer groups (correct)

    • What is a service in the context of value co-creation?

  • A specific cost that customers need to manage themselves
  • An outcome that customers want to achieve (correct)
  • A risk that customers have to bear alone
  • An exclusive offering for individual users

    • Why are products not exclusive to one consumer group?

    <p>To address the needs of different consumer groups</p> Signup and view all the answers

    What are some types of resources organizations have access to for value creation?

    <p>People, information, technology, value streams, and processes</p> Signup and view all the answers

    Why are products considered valuable for consumers?

    <p>As configurations of resources designed to offer value</p> Signup and view all the answers

    What is one of the key aspects mentioned in the text for creating value in services?

    <p>Easy access to a vehicle for service consumers</p> Signup and view all the answers

    What is the importance of understanding stakeholders in service management?

    <p>To create value in the form of services</p> Signup and view all the answers

    What is the main reason for hiring cars instead of running an organization's own fleet, as discussed in the text?

    <p>Lowering costs and risks</p> Signup and view all the answers

    In the context of value co-creation, what does Henri suggest is necessary for realizing value?

    <p>Combination of revenue and easy access to vehicles</p> Signup and view all the answers

    Based on the text, what is not considered valuable for the organization Food for Fuel in terms of car hire?

    <p>Extra days of car hire</p> Signup and view all the answers

    What is emphasized as a factor contributing to value creation in service relationships?

    <p>'Organization' in stakeholder relationships</p> Signup and view all the answers

    What is the key understanding about value according to the text?

    <p>Value is subject to the perception of stakeholders.</p> Signup and view all the answers

    How was the relationship between service provider and consumer traditionally viewed?

    <p>Mono-directional and distant.</p> Signup and view all the answers

    What characterizes value co-creation in service relationships?

    <p>Value is co-created through active collaboration.</p> Signup and view all the answers

    In the context of value co-creation, what should providers seek to establish with their consumers?

    <p>Interactive and mutually beneficial relationships.</p> Signup and view all the answers

    How has the role of consumers evolved in value creation according to the text?

    <p>Consumers are now recognized as active collaborators.</p> Signup and view all the answers

    What is emphasized for providers in configuring resources for value creation?

    <p>Actively seeking interactive relationships with consumers.</p> Signup and view all the answers

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