Service and Product Relationship

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What is the relationship between a service and a product?

Services are created based on products (correct)
Products are created based on services
Services and products are interchangeable
Services and products are unrelated

How are products designed to offer value for consumers?

By being exclusive to one consumer group only
By being fully visible to the consumer
By increasing costs and risks for customers
By targeting specific consumer groups (correct)

What is a service in the context of value co-creation?

A specific cost that customers need to manage themselves
An outcome that customers want to achieve (correct)
A risk that customers have to bear alone
An exclusive offering for individual users

Why are products not exclusive to one consumer group?

To address the needs of different consumer groups (A) Signup and view all the answers

What are some types of resources organizations have access to for value creation?

People, information, technology, value streams, and processes (C) Signup and view all the answers

Why are products considered valuable for consumers?

As configurations of resources designed to offer value (D) Signup and view all the answers

What is one of the key aspects mentioned in the text for creating value in services?

Easy access to a vehicle for service consumers (A) Signup and view all the answers

What is the importance of understanding stakeholders in service management?

To create value in the form of services (D) Signup and view all the answers

What is the main reason for hiring cars instead of running an organization's own fleet, as discussed in the text?

Lowering costs and risks (C) Signup and view all the answers

In the context of value co-creation, what does Henri suggest is necessary for realizing value?

Combination of revenue and easy access to vehicles (C) Signup and view all the answers

Based on the text, what is not considered valuable for the organization Food for Fuel in terms of car hire?

Extra days of car hire (A) Signup and view all the answers

What is emphasized as a factor contributing to value creation in service relationships?

'Organization' in stakeholder relationships (A) Signup and view all the answers

What is the key understanding about value according to the text?

Value is subject to the perception of stakeholders. (A) Signup and view all the answers

How was the relationship between service provider and consumer traditionally viewed?

Mono-directional and distant. (D) Signup and view all the answers

What characterizes value co-creation in service relationships?

Value is co-created through active collaboration. (C) Signup and view all the answers

In the context of value co-creation, what should providers seek to establish with their consumers?

Interactive and mutually beneficial relationships. (C) Signup and view all the answers

How has the role of consumers evolved in value creation according to the text?

Consumers are now recognized as active collaborators. (A) Signup and view all the answers

What is emphasized for providers in configuring resources for value creation?

Actively seeking interactive relationships with consumers. (D) Signup and view all the answers