UX Researcher Role and Responsibilities
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Questions and Answers

What is a common challenge faced by research teams?

  • Securing additional resources or budget
  • Influencing strategy
  • Proving the value of their work
  • All of the above (correct)

    • What type of research answers broad, strategic questions to find opportunities for solutions and innovation?

  • Usability Testing
  • Discovery/Generative Research (correct)
  • Exploratory Research
  • Evaluative/Evaluation Research

    • What is an example of Evaluative/Evaluation Research?

  • Exploring the relative strengths and weaknesses of three competing websites
  • Determining customer attitudes and needs for a new product initiative
  • Testing the usability of a product in real-life scenarios
  • Understanding how easily people can navigate to a product in a prototype (correct)

    • What is a common measure used in Evaluative/Evaluation Research?

    <p>System Usability Scale (SUS) or SUPR-Q</p> Signup and view all the answers

    Why do researchers often want to 'offload' evaluative research?

    <p>To focus on discovery/generative research</p> Signup and view all the answers

    What is the main focus of Evaluative/Evaluation Research?

    <p>Ease of use</p> Signup and view all the answers

    What is the primary goal of a UX Researcher?

    <p>To better understand people to solve problems</p> Signup and view all the answers

    What is a key responsibility of a UX Researcher?

    <p>To partner with UX designers and engineers</p> Signup and view all the answers

    What is a challenge faced by UX Research teams?

    <p>Demands for their time are high</p> Signup and view all the answers

    What is a benefit of using UserTesting for UX Research teams?

    <p>Increased efficiency in the research process</p> Signup and view all the answers

    What is a key aspect of the UX Researcher role?

    <p>Flexibility and agility</p> Signup and view all the answers

    What is a need of UX Research teams?

    <p>Speed to insight and ease of insight management</p> Signup and view all the answers

    What do UX Researchers want to achieve with their research?

    <p>To create better customer experiences</p> Signup and view all the answers

    What is a key takeaway from UX teams?

    <p>They partner with various teams to gather customer feedback</p> Signup and view all the answers

    Study Notes

    UX Researcher Role

    • Understand customer needs, goals, motivations, and attitudes to solve problems
    • Partner with UX designers, engineers, and product managers to create actionable results
    • Design, conduct, analyze, and report on user-centered design research and usability testing

    Key Responsibilities

    • Create and own strategic documentation, such as personas, customer journeys, and empathy maps
    • Capture insights over time and evangelize research by sharing insights with the broader organization
    • Present and communicate insights to help shape strategy

    Key Takeaways from UX Teams

    • Partner with various teams to gather customer feedback and insights for better customer experiences
    • Be flexible, agile, and productive without sacrificing quality and accuracy of research
    • Demands for time are high, and efficiency is crucial

    UX Needs

    • Productivity/efficiency to balance quality and speed
    • Speed to insight and ease of insight management
    • Communicating insights effectively to stakeholders
    • Managing logistics, including research operations, workflows, and test participant lists
    • Proving value to influence strategy and secure resources

    Types of Testing

    • Discovery/Generative Research: answers broad, strategic questions to find opportunities for solutions and innovation
    • Examples: determining customer attitudes, understanding buyer journeys, and exploring strengths and weaknesses of competing websites

    Evaluative/Evaluation Research

    • Answers specific questions about an existing design or experience, focused on ease of use
    • Examples: understanding navigation, testing real-life experiences, and deciding on design elements
    • Common measures: task success rate, time on task, user error rate, number of clicks/click paths, SUS, SUPR-Q, CSAT, and NPS

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    Description

    Learn about the role and responsibilities of a UX researcher, including understanding customer needs and partnering with designers, engineers, and product managers. Discover how UX researchers drive consumer-centric results.

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