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Questions and Answers
What is a common challenge faced by research teams?
What type of research answers broad, strategic questions to find opportunities for solutions and innovation?
What is an example of Evaluative/Evaluation Research?
What is a common measure used in Evaluative/Evaluation Research?
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Why do researchers often want to 'offload' evaluative research?
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What is the main focus of Evaluative/Evaluation Research?
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What is the primary goal of a UX Researcher?
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What is a key responsibility of a UX Researcher?
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What is a challenge faced by UX Research teams?
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What is a benefit of using UserTesting for UX Research teams?
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What is a key aspect of the UX Researcher role?
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What is a need of UX Research teams?
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What do UX Researchers want to achieve with their research?
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What is a key takeaway from UX teams?
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Study Notes
UX Researcher Role
- Understand customer needs, goals, motivations, and attitudes to solve problems
- Partner with UX designers, engineers, and product managers to create actionable results
- Design, conduct, analyze, and report on user-centered design research and usability testing
Key Responsibilities
- Create and own strategic documentation, such as personas, customer journeys, and empathy maps
- Capture insights over time and evangelize research by sharing insights with the broader organization
- Present and communicate insights to help shape strategy
Key Takeaways from UX Teams
- Partner with various teams to gather customer feedback and insights for better customer experiences
- Be flexible, agile, and productive without sacrificing quality and accuracy of research
- Demands for time are high, and efficiency is crucial
UX Needs
- Productivity/efficiency to balance quality and speed
- Speed to insight and ease of insight management
- Communicating insights effectively to stakeholders
- Managing logistics, including research operations, workflows, and test participant lists
- Proving value to influence strategy and secure resources
Types of Testing
- Discovery/Generative Research: answers broad, strategic questions to find opportunities for solutions and innovation
- Examples: determining customer attitudes, understanding buyer journeys, and exploring strengths and weaknesses of competing websites
Evaluative/Evaluation Research
- Answers specific questions about an existing design or experience, focused on ease of use
- Examples: understanding navigation, testing real-life experiences, and deciding on design elements
- Common measures: task success rate, time on task, user error rate, number of clicks/click paths, SUS, SUPR-Q, CSAT, and NPS
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Description
Learn about the role and responsibilities of a UX researcher, including understanding customer needs and partnering with designers, engineers, and product managers. Discover how UX researchers drive consumer-centric results.
