Podcast
Questions and Answers
What is a common challenge faced by research teams?
What is a common challenge faced by research teams?
- Securing additional resources or budget
- Influencing strategy
- Proving the value of their work
- All of the above (correct)
What type of research answers broad, strategic questions to find opportunities for solutions and innovation?
What type of research answers broad, strategic questions to find opportunities for solutions and innovation?
- Usability Testing
- Discovery/Generative Research (correct)
- Exploratory Research
- Evaluative/Evaluation Research
What is an example of Evaluative/Evaluation Research?
What is an example of Evaluative/Evaluation Research?
- Exploring the relative strengths and weaknesses of three competing websites
- Determining customer attitudes and needs for a new product initiative
- Testing the usability of a product in real-life scenarios
- Understanding how easily people can navigate to a product in a prototype (correct)
What is a common measure used in Evaluative/Evaluation Research?
What is a common measure used in Evaluative/Evaluation Research?
Why do researchers often want to 'offload' evaluative research?
Why do researchers often want to 'offload' evaluative research?
What is the main focus of Evaluative/Evaluation Research?
What is the main focus of Evaluative/Evaluation Research?
What is the primary goal of a UX Researcher?
What is the primary goal of a UX Researcher?
What is a key responsibility of a UX Researcher?
What is a key responsibility of a UX Researcher?
What is a challenge faced by UX Research teams?
What is a challenge faced by UX Research teams?
What is a benefit of using UserTesting for UX Research teams?
What is a benefit of using UserTesting for UX Research teams?
What is a key aspect of the UX Researcher role?
What is a key aspect of the UX Researcher role?
What is a need of UX Research teams?
What is a need of UX Research teams?
What do UX Researchers want to achieve with their research?
What do UX Researchers want to achieve with their research?
What is a key takeaway from UX teams?
What is a key takeaway from UX teams?
Study Notes
UX Researcher Role
- Understand customer needs, goals, motivations, and attitudes to solve problems
- Partner with UX designers, engineers, and product managers to create actionable results
- Design, conduct, analyze, and report on user-centered design research and usability testing
Key Responsibilities
- Create and own strategic documentation, such as personas, customer journeys, and empathy maps
- Capture insights over time and evangelize research by sharing insights with the broader organization
- Present and communicate insights to help shape strategy
Key Takeaways from UX Teams
- Partner with various teams to gather customer feedback and insights for better customer experiences
- Be flexible, agile, and productive without sacrificing quality and accuracy of research
- Demands for time are high, and efficiency is crucial
UX Needs
- Productivity/efficiency to balance quality and speed
- Speed to insight and ease of insight management
- Communicating insights effectively to stakeholders
- Managing logistics, including research operations, workflows, and test participant lists
- Proving value to influence strategy and secure resources
Types of Testing
- Discovery/Generative Research: answers broad, strategic questions to find opportunities for solutions and innovation
- Examples: determining customer attitudes, understanding buyer journeys, and exploring strengths and weaknesses of competing websites
Evaluative/Evaluation Research
- Answers specific questions about an existing design or experience, focused on ease of use
- Examples: understanding navigation, testing real-life experiences, and deciding on design elements
- Common measures: task success rate, time on task, user error rate, number of clicks/click paths, SUS, SUPR-Q, CSAT, and NPS
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Learn about the role and responsibilities of a UX researcher, including understanding customer needs and partnering with designers, engineers, and product managers. Discover how UX researchers drive consumer-centric results.