UX Design and Statistics Overview

Study Notes

Investing $1 in UX can yield a return of $100 (ROI = 9,900%).
39% of users abandon content if loading times are too long.
85% of users expect mobile sites to be as good or better than desktop sites.
88% of users are less likely to return after a bad user experience.
Mobile users are 5 times more likely to abandon a task if a site isn't mobile-optimized.
"User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products." - Don Norman

UX designers use design thinking, a human-centered approach, to balance user needs, technical feasibility, and business goals.
The process typically follows five stages: empathize, define, ideate, prototype, and test.

Analyze data collected during the empathize phase.
Identify patterns and common themes.
Formulate a concise problem statement describing the user issue to be solved.
Often framed as a Point of View (POV) statement: "[User] needs to [user need] because [insight]."

Brainstorm potential solutions.
Encourage creativity and exploration of diverse ideas, even unconventional ones.
Techniques like sketching, mind mapping, and brainstorming sessions can be helpful.

Create prototypes of the proposed solutions.
Prototypes can range from simple paper versions to interactive digital mockups.
The goal is to create a tangible representation of the idea for testing with users.

Test prototypes with real users.
Observe how users interact with the prototype, gather feedback on usability and effectiveness, and identify areas for improvement.
Use this feedback to refine the design.

Focuses on the visual elements and interactive components users interact with directly.
Deals with the look and feel of the product.
Encompasses elements like:
- Buttons and widgets
- Text and Typography
- Images and graphics
- Sliders and input fields
- Animations and transitions
- Navigational elements (scrollbars, menus)

UX Design focuses on the overall feel of the product and the user's journey, it's more strategic and high-level.
UI Design focuses on the look of the product and the design of interactive elements, it's more tactical and detail-oriented.

Consistency: Maintain a consistent look and feel throughout the interface, helping users learn quickly and predict behavior.
Shortcuts: Provide shortcuts and efficient ways for users to complete tasks, improving productivity.
Feedback: Offer clear and informative feedback to user actions, preventing frustration and errors.

A technique for determining the requirements of interactive systems by examining People, Activities, Contexts, and Technologies.
The core concept of PACT analysis is that people carry out activities in specific contexts using specific technologies.