Podcast Beta
Questions and Answers
Which of the following is a benefit of qualitative research?
Structured user interviews allow for deviations from the predefined questions.
False
What is the primary purpose of user interviews?
To gather detailed insights about user behaviors, needs, and experiences.
Qualitative methods explore the '' and '' behind actions and decisions.
Signup and view all the answers
Match the user interview techniques with their characteristics:
Signup and view all the answers
What is the main advantage of using a semi-structured interview?
Signup and view all the answers
Unstructured interviews always follow a strict set of questions.
Signup and view all the answers
What is the primary purpose of a structured interview?
Signup and view all the answers
The technique commonly used to gather in-depth insights without a strict agenda is called __________.
Signup and view all the answers
Match the type of interview with its purpose:
Signup and view all the answers
Which question type is beneficial for keeping the conversation going in a user interview?
Signup and view all the answers
User interviews should primarily use yes/no questions to gather detailed feedback.
Signup and view all the answers
Name one method used to understand user tasks during interviews.
Signup and view all the answers
What is one common bias that can affect opinion questions?
Signup and view all the answers
People are always accurate when recalling events from the past.
Signup and view all the answers
What technique can be used for bouncing back during an interview?
Signup and view all the answers
The primary advantage of using a donut chart is that it allows for _____ representation of data.
Signup and view all the answers
Match the following user interview techniques with their descriptions:
Signup and view all the answers
Which type of chart is best used to show trends over time?
Signup and view all the answers
Qualitative research primarily focuses on statistical data.
Signup and view all the answers
What is an example of a follow-up question during an interview?
Signup and view all the answers
Study Notes
User Interviews
- Direct conversations with users to gather information about their experiences, needs, and motivations for using a product or service.
- Goal: Uncover user perspectives, pain points, and opportunities for improvement.
-
Types of interviews:
- Structured: Predefined questions with little deviation. Ensures consistency for comparison.
- Semi-Structured: Prepared questions with flexibility to explore unexpected topics.
- Unstructured: Informal and conversational, no predefined questions. Focuses on in-depth insights.
Types of Questions
-
Open Discovery Questions:
- Encourage responses beyond a single word ("yes" or "no").
- Examples: "Why do you prefer using this app over others?"
-
Understanding User Tasks/Activities:
- Focus on gathering insights about how users perform tasks.
- Examples: "Walk me through the steps, how do you [task]?"
-
Performing/Showing:
- Ask users to demonstrate tasks, providing a practical understanding.
- Examples: "Please, show me how you transfer the money."
-
Talking About Problems and Pain Points:
- Identify issues and frustrations users experience.
- Examples: "How does this problem impact you?"
-
Points of View - Attitude and Expectations:
- Gather opinions and perspectives on the product or service.
- Examples: "What do you think about this feature?"
-
Recalling the Past/Expecting the Future:
- Understand past experiences and predictions for the future.
- Examples: "How do you think this new update is going to help you?"
Follow-Up Questions
-
Bouncing Back:
- Use previous responses to delve deeper into specific topics.
- Examples: "You mentioned [xxx], can you tell me more about it?"
-
Digging Further:
- Explore unexpected topics brought up by the interviewee.
- Examples: "You mentioned [xxx], what's the reason for that?"
-
Asking for Clarification:
- Ensure understanding of complex topics or specific terminology.
- Examples: "What did you mean by [xxx]?"
-
Rephrasing - Mirroring:
- Confirm understanding and encourage further elaboration.
- Examples: "So, you are saying that [xxx]?"
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz explores the methodologies of conducting user interviews, including structured, semi-structured, and unstructured formats. Additionally, it delves into the types of questions that can elicit valuable user insights to inform product development. Test your understanding of effective interview tactics and strategies for uncovering user experiences.
