Podcast
Questions and Answers
Which of the following is a benefit of qualitative research?
Which of the following is a benefit of qualitative research?
- Provides numerical data only
- Ignores user experiences
- Reveals social and cultural dynamics (correct)
- Focuses solely on statistical analysis
Structured user interviews allow for deviations from the predefined questions.
Structured user interviews allow for deviations from the predefined questions.
False (B)
What is the primary purpose of user interviews?
What is the primary purpose of user interviews?
To gather detailed insights about user behaviors, needs, and experiences.
Qualitative methods explore the '' and '' behind actions and decisions.
Qualitative methods explore the '' and '' behind actions and decisions.
Match the user interview techniques with their characteristics:
Match the user interview techniques with their characteristics:
What is the main advantage of using a semi-structured interview?
What is the main advantage of using a semi-structured interview?
Unstructured interviews always follow a strict set of questions.
Unstructured interviews always follow a strict set of questions.
What is the primary purpose of a structured interview?
What is the primary purpose of a structured interview?
The technique commonly used to gather in-depth insights without a strict agenda is called __________.
The technique commonly used to gather in-depth insights without a strict agenda is called __________.
Match the type of interview with its purpose:
Match the type of interview with its purpose:
Which question type is beneficial for keeping the conversation going in a user interview?
Which question type is beneficial for keeping the conversation going in a user interview?
User interviews should primarily use yes/no questions to gather detailed feedback.
User interviews should primarily use yes/no questions to gather detailed feedback.
Name one method used to understand user tasks during interviews.
Name one method used to understand user tasks during interviews.
What is one common bias that can affect opinion questions?
What is one common bias that can affect opinion questions?
People are always accurate when recalling events from the past.
People are always accurate when recalling events from the past.
What technique can be used for bouncing back during an interview?
What technique can be used for bouncing back during an interview?
The primary advantage of using a donut chart is that it allows for _____ representation of data.
The primary advantage of using a donut chart is that it allows for _____ representation of data.
Match the following user interview techniques with their descriptions:
Match the following user interview techniques with their descriptions:
Which type of chart is best used to show trends over time?
Which type of chart is best used to show trends over time?
Qualitative research primarily focuses on statistical data.
Qualitative research primarily focuses on statistical data.
What is an example of a follow-up question during an interview?
What is an example of a follow-up question during an interview?
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Study Notes
User Interviews
- Direct conversations with users to gather information about their experiences, needs, and motivations for using a product or service.
- Goal: Uncover user perspectives, pain points, and opportunities for improvement.
- Types of interviews:
- Structured: Predefined questions with little deviation. Ensures consistency for comparison.
- Semi-Structured: Prepared questions with flexibility to explore unexpected topics.
- Unstructured: Informal and conversational, no predefined questions. Focuses on in-depth insights.
Types of Questions
- Open Discovery Questions:
- Encourage responses beyond a single word ("yes" or "no").
- Examples: "Why do you prefer using this app over others?"
- Understanding User Tasks/Activities:
- Focus on gathering insights about how users perform tasks.
- Examples: "Walk me through the steps, how do you [task]?"
- Performing/Showing:
- Ask users to demonstrate tasks, providing a practical understanding.
- Examples: "Please, show me how you transfer the money."
- Talking About Problems and Pain Points:
- Identify issues and frustrations users experience.
- Examples: "How does this problem impact you?"
- Points of View - Attitude and Expectations:
- Gather opinions and perspectives on the product or service.
- Examples: "What do you think about this feature?"
- Recalling the Past/Expecting the Future:
- Understand past experiences and predictions for the future.
- Examples: "How do you think this new update is going to help you?"
Follow-Up Questions
- Bouncing Back:
- Use previous responses to delve deeper into specific topics.
- Examples: "You mentioned [xxx], can you tell me more about it?"
- Digging Further:
- Explore unexpected topics brought up by the interviewee.
- Examples: "You mentioned [xxx], what's the reason for that?"
- Asking for Clarification:
- Ensure understanding of complex topics or specific terminology.
- Examples: "What did you mean by [xxx]?"
- Rephrasing - Mirroring:
- Confirm understanding and encourage further elaboration.
- Examples: "So, you are saying that [xxx]?"
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