User Interviews: Types & Techniques

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Questions and Answers

Which of the following is a benefit of qualitative research?

Provides numerical data only

Ignores user experiences

Reveals social and cultural dynamics (correct)

Focuses solely on statistical analysis

Structured user interviews allow for deviations from the predefined questions.

False

What is the primary purpose of user interviews?

To gather detailed insights about user behaviors, needs, and experiences.

Qualitative methods explore the '' and '' behind actions and decisions.

how, why Signup and view all the answers

Match the user interview techniques with their characteristics:

Structured Interview = Strict script with predefined questions Semi-Structured Interview = Prepared questions but allows for exploration Unstructured Interview = Informal and conversational with no predefined questions Signup and view all the answers

What is the main advantage of using a semi-structured interview?

It allows for flexibility in topics discussed. Signup and view all the answers

Unstructured interviews always follow a strict set of questions.

False Signup and view all the answers

What is the primary purpose of a structured interview?

To ensure consistency across interviews and make it easier to compare responses. Signup and view all the answers

The technique commonly used to gather in-depth insights without a strict agenda is called __________.

unstructured interview Signup and view all the answers

Match the type of interview with its purpose:

Structured Interview = Ensures consistency and comparability Semi-Structured Interview = Balances consistency with flexibility Unstructured Interview = Explores topics in detail and depth Signup and view all the answers

Which question type is beneficial for keeping the conversation going in a user interview?

Open questions Signup and view all the answers

User interviews should primarily use yes/no questions to gather detailed feedback.

False Signup and view all the answers

Name one method used to understand user tasks during interviews.

Asking users to walk through steps to perform a task. Signup and view all the answers

What is one common bias that can affect opinion questions?

Social desirability bias Signup and view all the answers

People are always accurate when recalling events from the past.

False Signup and view all the answers

What technique can be used for bouncing back during an interview?

Asking follow-up questions Signup and view all the answers

The primary advantage of using a donut chart is that it allows for _____ representation of data.

better visual emphasis on the total Signup and view all the answers

Match the following user interview techniques with their descriptions:

Digging Further = Exploring topics brought up by the interviewee Rephrasing - Mirroring = Confirming understanding by repeating the interviewee's points Asking for Clarification = Requesting additional information to understand context Qualitative Research Benefits = Gaining deep insights into participant experiences Signup and view all the answers

Which type of chart is best used to show trends over time?

Line chart Signup and view all the answers

Qualitative research primarily focuses on statistical data.

False Signup and view all the answers

What is an example of a follow-up question during an interview?

Could you elaborate on that? Signup and view all the answers

Study Notes

User Interviews

Direct conversations with users to gather information about their experiences, needs, and motivations for using a product or service.
Goal: Uncover user perspectives, pain points, and opportunities for improvement.
Types of interviews:
- Structured: Predefined questions with little deviation. Ensures consistency for comparison.
- Semi-Structured: Prepared questions with flexibility to explore unexpected topics.
- Unstructured: Informal and conversational, no predefined questions. Focuses on in-depth insights.

Types of Questions

Open Discovery Questions:
- Encourage responses beyond a single word ("yes" or "no").
- Examples: "Why do you prefer using this app over others?"
Understanding User Tasks/Activities:
- Focus on gathering insights about how users perform tasks.
- Examples: "Walk me through the steps, how do you [task]?"
Performing/Showing:
- Ask users to demonstrate tasks, providing a practical understanding.
- Examples: "Please, show me how you transfer the money."
Talking About Problems and Pain Points:
- Identify issues and frustrations users experience.
- Examples: "How does this problem impact you?"
Points of View - Attitude and Expectations:
- Gather opinions and perspectives on the product or service.
- Examples: "What do you think about this feature?"
Recalling the Past/Expecting the Future:
- Understand past experiences and predictions for the future.
- Examples: "How do you think this new update is going to help you?"

Follow-Up Questions

Bouncing Back:
- Use previous responses to delve deeper into specific topics.
- Examples: "You mentioned [xxx], can you tell me more about it?"
Digging Further:
- Explore unexpected topics brought up by the interviewee.
- Examples: "You mentioned [xxx], what's the reason for that?"
Asking for Clarification:
- Ensure understanding of complex topics or specific terminology.
- Examples: "What did you mean by [xxx]?"
Rephrasing - Mirroring:
- Confirm understanding and encourage further elaboration.
- Examples: "So, you are saying that [xxx]?"

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Description

This quiz explores the methodologies of conducting user interviews, including structured, semi-structured, and unstructured formats. Additionally, it delves into the types of questions that can elicit valuable user insights to inform product development. Test your understanding of effective interview tactics and strategies for uncovering user experiences.