Gathering Data

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What is one of the five key issues in gathering data for user interface design?

Prototyping

Usability testing

Setting goals (correct)

Wireframing

What does "triangulation" mean in the context of data gathering?

Collecting data from three different sources

Using a GPS to track user locations

Analyzing data from more than one perspective (correct)

Conducting three separate interviews

What is the purpose of pilot studies in data gathering?

To collect data from a small number of participants (correct)

To gather data from experienced users only

To create a prototype of the final product

To collect data from a large, diverse group of users

Which type of interviews is tightly scripted and often resembles a questionnaire?

Structured interviews Signup and view all the answers

What should interviewers avoid when formulating questions?

Leading questions Signup and view all the answers

What is the term for the unconscious biases that can influence user responses during interviews?

Hawthorne Effect Signup and view all the answers

What is a common method for recording observations in the field?

All of the above Signup and view all the answers

What is the primary advantage of online questionnaires?

They are cost-effective Signup and view all the answers

What should be included in a questionnaire to ensure clarity?

Clear instructions on how to complete it Signup and view all the answers

Which of the following is an example of a closed question?

"Do you like the new design, yes or no?" Signup and view all the answers

What is the ideal response format for Likert scale questions?

5 points Signup and view all the answers

How can you encourage a good response in questionnaires?

Promise anonymity Signup and view all the answers

What is the typical response rate considered good for questionnaires?

40% Signup and view all the answers

What is one advantage of online questionnaires?

They are quick to distribute Signup and view all the answers

What can be a problem with online questionnaires when the population size is unknown?

Sampling Signup and view all the answers

Which of the following is an indirect observation method?

Interaction logs Signup and view all the answers

What is the term for a study that involves immersing the researcher in the culture they are studying?

Ethnography Signup and view all the answers

What technique involves participants thinking aloud during an observation?

Interaction logs Signup and view all the answers

What can "netnography" involve in the context of ethnography?

Observing online activities Signup and view all the answers

What does ethnography involve that makes it different from other data gathering methods?

In-depth cultural immersion Signup and view all the answers