Gathering Data

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Questions and Answers

What is one of the five key issues in gathering data for user interface design?

  • Prototyping
  • Usability testing
  • Setting goals (correct)
  • Wireframing

What does "triangulation" mean in the context of data gathering?

  • Collecting data from three different sources
  • Using a GPS to track user locations
  • Analyzing data from more than one perspective (correct)
  • Conducting three separate interviews

What is the purpose of pilot studies in data gathering?

  • To collect data from a small number of participants (correct)
  • To gather data from experienced users only
  • To create a prototype of the final product
  • To collect data from a large, diverse group of users

Which type of interviews is tightly scripted and often resembles a questionnaire?

<p>Structured interviews (C)</p> Signup and view all the answers

What should interviewers avoid when formulating questions?

<p>Leading questions (B)</p> Signup and view all the answers

What is the term for the unconscious biases that can influence user responses during interviews?

<p>Hawthorne Effect (B)</p> Signup and view all the answers

What is a common method for recording observations in the field?

<p>All of the above (D)</p> Signup and view all the answers

What is the primary advantage of online questionnaires?

<p>They are cost-effective (A)</p> Signup and view all the answers

What should be included in a questionnaire to ensure clarity?

<p>Clear instructions on how to complete it (C)</p> Signup and view all the answers

Which of the following is an example of a closed question?

<p>&quot;Do you like the new design, yes or no?&quot; (C)</p> Signup and view all the answers

What is the ideal response format for Likert scale questions?

<p>5 points (B)</p> Signup and view all the answers

How can you encourage a good response in questionnaires?

<p>Promise anonymity (B)</p> Signup and view all the answers

What is the typical response rate considered good for questionnaires?

<p>40% (C)</p> Signup and view all the answers

What is one advantage of online questionnaires?

<p>They are quick to distribute (D)</p> Signup and view all the answers

What can be a problem with online questionnaires when the population size is unknown?

<p>Sampling (A)</p> Signup and view all the answers

Which of the following is an indirect observation method?

<p>Interaction logs (A)</p> Signup and view all the answers

What is the term for a study that involves immersing the researcher in the culture they are studying?

<p>Ethnography (C)</p> Signup and view all the answers

What technique involves participants thinking aloud during an observation?

<p>Interaction logs (C)</p> Signup and view all the answers

What can "netnography" involve in the context of ethnography?

<p>Observing online activities (A)</p> Signup and view all the answers

What does ethnography involve that makes it different from other data gathering methods?

<p>In-depth cultural immersion (B)</p> Signup and view all the answers

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