Design Thinking Principles

• Design Thinking supports developing the product, strategy, and process.
• Design considerations link with products, services, and business.
• The Design Thinker includes people, employees, and managers in an organization.
• Design thinking supports developing product features to improve customer service.
• Comprehensive Principle of Design Thinking includes relationship, collaboration, and communication.
• Comprehensive Principle of Design Thinking does not include suppliers.
• Communication Skills include speaking, writing, and visual representation.
• In the stages of design thinking, empathy means identifying from the perspective of the employees.

Design Thinking Process Steps

• The steps are Empathize > Define > Ideate > Prototype > Test.

• Design Thinking is not a linear process.

• Design Thinking typically helps in innovation.

• McKinsey & Co, BCG, and Bain & Co offer Design Thinking as a solution.

Prototyping

• The objective is to have people interacting with the product.
• Interviewing to get concise answers is NOT a good interview practice for user testing in the Empathy step.

Brainstorming Sessions

• They are a mix of individual and collective activities.
• The objective of a low-fidelity prototype is to test fast and fail cheap.
• It's recommended target users be interviewed at any step of the Design Thinking approach.
• The more persons per Persona the better to detect the main usability issues when testing a new prototype.

Ideation

• A team in the Ideation step with over 100 ideas should first prototype some of these ideas.
• It is helpful to give feedback about ideas like highlighting the good ones already proposed to the team.

Collaborative Design

• Henry Ford and Steve Jobs bought a collaborative design philosophy.
• Having professional training in design isn't necessary to become a design thinker.

Design Thinking Stages

• The Prototype stage of design thinking enables better management by allowing the design team to break testing down into smaller chunks.
• The test stage of design thinking allows tweaks by observing and talking to customers, you can learn whether your product hits the mark.

Virtual Teams

• The characteristic location is remotely.
• Innovation is defined as the commercialization of a new product or process.

Innovation Advantages

• Innovation can provide a temporary competitive advantage when barriers to imitation are low and intellectual property rights are difficult to enforce.

Strategic Innovation Scope

• Strategic Innovation include Managed Innovation, Strategic Alignment, and Industry Foresight.

Integrating Design Thinking

• Integrating Design thinking in strategic innovation includes reviewing, simulating, and conversing.

Mr. Anil's Clothing Company

• Mr. Anil is engaging in design thinking by planning his designs around the end user.

• Mr. Ravi will face problems due to missing Empathy.

• Design Thinking is an iterative process.

• Design thinking can accelerate effectiveness for companies.

Empathize

• The Empathize step involves addressing who and understanding the target market.
• Internal stakeholders are people or groups that affect the company or organization and can be employees, business units, or top management.

Customer Journey Maps

• These is a typical journey of a customer who goes through a certain experience.
• The map is gives the design thinkers a near first-hand experience of what a customer goes through. Also the map can give us the emotional roller coaster of the user. A list of problems also serves as a visual aid to communicate the situation of the user

Design Thinking Alt Names

• Also called human-centered design.
• A customer journey map involve multiple customer interviews
• It is recommended to test out prototypes with target customers.

Interaction with Prototypes

• Feedback should be obtained during the test step when an authentic audience interacts with the prototype.

Problem Solving

• The usual order is Define, Prepare, Try, Reflect.

Interactive idea Presentation

• It is created in the Prototype step.
• Ideate means the process for creating and sharing ideas where images and sketches are used instead of words.
• The various stages of design thinking are not fixed and linear.
• Stages of a design thinking workshop include a planning stage and a workshop stage.
• Learning Goals in design thinking workshop are related to understanding the culture of the organization.
• Providing an introduction is important to engage participants during the design thinking workshop.
• Closing remarks support motivating participants to apply design thinking concepts at the workplace.
• Collaboration in design thinking for strategic innovation includes working with all members of the organization for shared solutions.
• Readiness means changing innovation processes.

Design Process Final step

• The process culminates in the Test phase.
• Consulting experts happens during the Empathize stage to gain understanding of other's experiences.

Gathering Needs

• Done in the Empathize stage.

Interviewing People

• It should be undertaken during the Empathize stage.
• Testing allows consumers to test a product or service.

Feedback Collection

• Is an important portion of the testing phase

Design Thinking Defined

• Defining, framing, and solving problems from users' perspectives is core to design thinking.
• The process is Empathize > Define > Ideate > Prototype > Test.

Top firms associated with Design Thinking

• Ideo is the most associated

Innovation helps

• Its most useful for innovation itself

Incorrect facts

• That Google uses a 3 step innovation process
• Design thinking is not a linear process.
• Simplicity is not one of the profiles of the design thinker Empathy is a top leadership quality
• Design sensibilities are a combination of design features, qualities, and aesthetics.

statements about design thinking

• Individuals, teams, and organizations must have a leap of faith about the existence of a solution to derive the power of design thinking.
• Design thinking is a convergence-divergence process.

College Websites should at least have?

• Information about courses
• Information for a problem statement comes from the Empathize Stage.

This product maybe has a design issue?

• It will not be comfortable for the user.
• Prototyping & Testing was skipped in the design process.
• Designers forgot to ask how much space is needed per person.
• It is a poor interview strategy to encourage short answers that get right to the point.

Define Step

• Not an aspect to define as many solutions as possible to our problem
• POV should be made at the define step
• A prototype should not only demonstrated and tested within the team
• Also the client provides the initial design brief.
• A problem statement should not include the solution.
• Design thinking can be applied in other professions.
• In the empathize phase we address who we are creating the product for?
• Prototyping is is a step in the design-thinking process.
• The element of User Experience Design the design strategy falls under Experience strategy.
• User-experience design also involves look and feel of a product and its presentation No alterations are to be made in the design after testing phase
• prototypes are used to help handle and visualize
• Design brief given by the client cannot be modified All of above are goals of design thinking

what is design thinking

• design thinking provides a solution based to problem in the delivery phase we
• Everything to do with products that succeed. what is the way to narrow down the thoughts to reach at the final solution
• Everything to do with products that succeed.

convergent vs divergent

• Convergent thinking is the way to be sure to narrow down the thoughts to reach at the final solution

A prototype and the goal

• All of them are the goal or prototypes Empathetic is crucial

Design Thinking Key

• defining the problem is key

47. The winning design is typically that which most closely meets the design brief and need need not necessary adhere to budget and timeline

High Level Model

High level models is a sitemap MVP

• Minimum viable product
• continuous iterations can take place in the prototype Defining what design thinking really is 1 What is Design Thinking?:A process for creative problem solving 2 -Profit-centric-Which of the following principles are not considered for design thinking? To empathize, one has to
• All of the above

NOT Visualization Tools

4.Which of the following are NOT tools of visualization

• Stories
• Not a great type of story telling
• Visual Feedback
• You allow consumers to test a product or service. Mind maps are used to
• all ideas a. Generate b. Visualize c. Structure d. All of the above Journey mapping is also called
• experience

NO Tools For design thinking

• Online markiting is not a tool for design thinking

a NO Component of a mind map

A component of a mind map a. Branches b. Arrows c. Central Idea d. All of the above are components

Jounrey mapping

• All of the above

Identifying Needs

• Experience mapping Partners to make improvements
• *All of the above Prototype is
• both test and validate grounded is the most sure
• Learnings helps identify
• that is true Model is the correct definition -Prototype To Ideate is
• To test some ideas Empathetic
• The Empathize Stage Case Study- a. a research strategy b. an empirical inquiry c. a descriptive and exploratory analysis d. All of the above Bad -
• Encourage short answers that get right to the point.

Defining the Problem

• define as many solutions
• *empathy step
• to demonstrate and test only the team prototypes

User Research

• First you design

No Modifications Design

• false after you research you iterate

Visualization

• Help clients visualized design

• Agile Methodology

• *Help clients visualized design

• All are the goals of the phase and product

• A sitemap is a true statement MVP

• Minimum viable product

Phase

• *Help clients visualized design

BPM

• Business product managers

Explore key aspects of Design Thinking, including workshops, prototyping, user interviews, and ideation. Learn about collaborative design and its impact on service improvement. Understand how to apply design thinking to improve customer experiences.