Podcast
Questions and Answers
A company is creating a website to sell handmade jewelry. Which of the following questions is MOST crucial to address during the initial planning phase to effectively target their audience?
A company is creating a website to sell handmade jewelry. Which of the following questions is MOST crucial to address during the initial planning phase to effectively target their audience?
A non-profit organization is developing a website to provide resources for underprivileged students. Which content strategy BEST aligns with their goal of engaging their target audience?
A non-profit organization is developing a website to provide resources for underprivileged students. Which content strategy BEST aligns with their goal of engaging their target audience?
A website dedicated to providing open-source software includes a forum where users can share code snippets. Which action is MOST important to ensure legal compliance?
A website dedicated to providing open-source software includes a forum where users can share code snippets. Which action is MOST important to ensure legal compliance?
An online photography blog publishes a post comparing the image quality of two camera brands, using sample photos taken by the author. Which action is MOST ethically responsible?
An online photography blog publishes a post comparing the image quality of two camera brands, using sample photos taken by the author. Which action is MOST ethically responsible?
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A company launches a new website to provide customer support. After the launch, they discover most users are unable to find the FAQ section. Which action will MOST effectively address this usability issue?
A company launches a new website to provide customer support. After the launch, they discover most users are unable to find the FAQ section. Which action will MOST effectively address this usability issue?
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A museum is creating a website to showcase its collection of historical artifacts. Which approach to content presentation would BEST cater to a diverse audience, including researchers, students, and casual visitors?
A museum is creating a website to showcase its collection of historical artifacts. Which approach to content presentation would BEST cater to a diverse audience, including researchers, students, and casual visitors?
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An e-commerce website discovers that users abandon their shopping carts at a high rate. Based on user and website anaylsis; which update is MOST likely to reduce cart abandonment?
An e-commerce website discovers that users abandon their shopping carts at a high rate. Based on user and website anaylsis; which update is MOST likely to reduce cart abandonment?
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A news website is redesigning its layout for mobile devices. Which practice would BEST improve user experience?
A news website is redesigning its layout for mobile devices. Which practice would BEST improve user experience?
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Which of the following is NOT a key element of effective website organization?
Which of the following is NOT a key element of effective website organization?
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A user reports difficulty finding a specific product on an e-commerce site. Applying user-oriented design principles, what's the MOST effective initial action?
A user reports difficulty finding a specific product on an e-commerce site. Applying user-oriented design principles, what's the MOST effective initial action?
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Which of the following actions would NOT contribute to making a website more credible?
Which of the following actions would NOT contribute to making a website more credible?
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A webpage contains a long, complex PDF document. To create more user-oriented content, which of the following strategies is MOST effective?
A webpage contains a long, complex PDF document. To create more user-oriented content, which of the following strategies is MOST effective?
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Which sentence exemplifies the use of concise writing and the active voice, making web text easier to read?
Which sentence exemplifies the use of concise writing and the active voice, making web text easier to read?
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You're designing an e-commerce site. Besides a homepage link, what is another feature that helps improve user navigation throughout the site?
You're designing an e-commerce site. Besides a homepage link, what is another feature that helps improve user navigation throughout the site?
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During the 'Test and Revise' phase, which of the following checks is MOST important for evaluating a website's text content?
During the 'Test and Revise' phase, which of the following checks is MOST important for evaluating a website's text content?
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What is the primary reason for testing a website across different browsers before launch?
What is the primary reason for testing a website across different browsers before launch?
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After a website launch, which activity is MOST crucial for the ongoing success and relevance of the site?
After a website launch, which activity is MOST crucial for the ongoing success and relevance of the site?
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What is the MOST effective approach to maintaining an e-commerce website to ensure continued usability?
What is the MOST effective approach to maintaining an e-commerce website to ensure continued usability?
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Flashcards
Identify Users and Purpose
Identify Users and Purpose
Determine who will use the website and their needs before design.
Key Messages
Key Messages
Core ideas or takeaways you want users to remember from your site.
User Types
User Types
Different categories of website visitors such as customers or students.
Website Purpose
Website Purpose
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Content Clarity
Content Clarity
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Types of Content
Types of Content
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Legal Compliance
Legal Compliance
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User Research Methods
User Research Methods
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Accessibility
Accessibility
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Homepage
Homepage
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Main Categories
Main Categories
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Search Function
Search Function
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Logical Flow
Logical Flow
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Clear Hierarchy
Clear Hierarchy
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Minimized Clicks
Minimized Clicks
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Concise Writing
Concise Writing
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Site Map
Site Map
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Maintain & Revise the Site
Maintain & Revise the Site
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Study Notes
User-Focused Website Design
- Website design must prioritize user needs and purpose. Identify the intended users (e.g., customers, students, professionals) and their reasons for visiting (e.g., information, products, learning).
- Key messages should be clear and easy to understand. This clarifies the website's overall objective.
- Consider how information should be presented (text-heavy, multimedia, interactive). Determine the problems the website solves (e.g., quick access to info, services).
- Examples include a university website for student information, an e-commerce site for product browsing, and a news site for immediate updates.
Content Strategy for Websites
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Website content should be clear, relevant, engaging, and legally compliant. This ensures user satisfaction and avoids issues.
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Content must meet user expectations (accuracy, updated information, ease of finding), align with the website's purpose (educational, commercial, etc.), and comply with legal requirements (citations, copyright).
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Different content types include text (blog posts, FAQs), images (charts, product photos), multimedia (videos, podcasts), and links/references. Examples include a health website explaining diabetes management, an e-commerce site with product images, and a tutorial video.
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Copyright, misinformation, and accessibility are crucial legal and ethical considerations. Examples include using images correctly without violating copyright, accurately verifying facts, and ensuring content is accessible to all users, including those with disabilities.
Site Structure and Organization
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A well-structured website enhances user experience and accessibility.
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A homepage acts as the central hub, offering an overview and primary navigation. Examples include bank homepages with quick links to accounts, services, and loans.
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Main categories organize the website into clearly defined sections. Examples include an e-learning site with sections for courses, instructors, and student forums.
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A search function allows users to quickly find information. This is useful in job portals, where users filter by location, salary, and industry.
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A navigation menu enables easy site navigation. Examples include airline websites with tabs for flights, bookings, and check-in.
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User-oriented design principles include a logical flow from general to specific content, clear content hierarchy, and minimizing clicks to essential pages. Example: restaurant websites showing general menu categories before listing specific dishes.
Website Credibility and User Experience
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A website's credibility builds trust, encouraging user return. Important factors include organizational details (name, contact, address), the inclusion of an “updated” date, and a professional tone without excessive emojis or slang.
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User-oriented content adapts print materials for the web (shorter paragraphs, bullet points). Website content should prioritize essential information to avoid overload.
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Web text should be concise (short sentences and active voice) and written using simple language (avoid jargon where possible).
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Navigation aids include sitemaps and dedicated homepage links to streamline user experience.
Website Testing and Maintenance
- Testing the website before launch ensures functionality and user-friendliness. A checklist of organization, content, layout, design, interactivity, and multimedia should ensure smooth operation.
- Websites require ongoing maintenance (updating outdated information, checking for broken links), and user feedback should be monitored and addressed.
- Testing across different browsers and ensuring mobile-friendliness are crucial for a successful website.
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Description
Explore user-focused website design, emphasizing user requirements and objectives. Understand content strategy focusing on clarity, relevance, and legal compliance. Examples include e-commerce, news and educational sites.