Website Design Basics

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Questions and Answers

What are some elements involved in website design?

  • Icons design, PHP programming, and database management
  • Font styles, server-side scripting, and AJAX functionality
  • Information architecture, user habits, and content management systems
  • Website structure, user interface navigation ergonomics, and image editing (correct)

How is 'design' perceived in the context of website design?

  • Exclusively as a content management aspect
  • Solely as a server-side scripting aspect
  • Primarily as a visual aspect (correct)
  • Mainly as a technical aspect

How does website design enhance the user experience?

  • By focusing solely on visual appearance
  • By emphasizing only technical details
  • By incorporating complex server-side scripting
  • By simplifying website usage through usability features (correct)

What are some abstract elements included in website design according to the text?

<p>Usability, navigation logic, and layout traditions (A)</p> Signup and view all the answers

What is one benefit of leveraging market research and consumer insights in Integrated Marketing Communications (IMC)?

<p>Boosting engagement with the target audience (D)</p> Signup and view all the answers

How does IMC promote two-way communication with the target audience?

<p>Actively listening to consumer feedback (D)</p> Signup and view all the answers

Why does IMC emphasize the use of data and analytics in marketing communication initiatives?

<p>To measure the impact of integrated campaigns (C)</p> Signup and view all the answers

What is the main quality of the Integrated Marketing Communications (IMC) element related to media channels?

<p>Being selective and relevant to the target audience (C)</p> Signup and view all the answers

What is a key aspect of IMC's long-term perspective on brand equity and customer relationships?

<p>Consistent and unified communication over time (D)</p> Signup and view all the answers

Why is achieving communication synergy important in IMC?

<p>To deliver a consistent brand message across all communication aspects (D)</p> Signup and view all the answers

In marketing communications, what is the ultimate goal beyond raising brand awareness?

<p>Compelling individuals to take action (B)</p> Signup and view all the answers

How are successful customer-brand connections defined in the text?

<p>An ongoing connection resulting in recurrent purchases and brand loyalty (B)</p> Signup and view all the answers

What is a key feature of Integrated Marketing Communications (IMC) related to communication channels?

<p>Prioritizing consistency across diverse communication channels (B)</p> Signup and view all the answers

How does IMC leverage various communication methods to reach the target audience?

<p>By ensuring the brand message reaches the audience through relevant and powerful channels (B)</p> Signup and view all the answers

In IMC, what does the concept of 'integration' refer to?

<p>Ensuring all marketing tools work together synergistically (C)</p> Signup and view all the answers

Why is identifying the target audience important in IMC?

<p>To adjust the communication strategy based on audience preferences and behaviors (A)</p> Signup and view all the answers

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