Urban Roots: Launching a Fashion Brand

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App

Questions and Answers

What challenge did Jamal and Daria initially face regarding the fashion industry?

  • They struggled to find affordable materials for their designs.
  • They felt big fashion brands didn't represent their cultures and communities. (correct)
  • They lacked the necessary skills in graphic design and marketing.
  • They couldn't secure funding to start their streetwear brand.

What was the initial financial investment that Jamal and Daria used to start 'Urban Roots'?

  • £2,000
  • £500
  • £1,000
  • £1,500 (correct)

What specific products did Jamal and Daria initially plan to produce for their streetwear brand?

  • Jackets and pants
  • Hats and scarves
  • Shoes and socks
  • Custom hoodies and T-shirts (correct)

How did Jamal and Daria intend to sustain their business after selling their initial collection?

<p>By reinvesting all profits into new designs (B)</p> Signup and view all the answers

When considering marketing strategies, what were Jamal's options for promoting 'Urban Roots'?

<p>Pay for Instagram ads or rely on TikTok influencers (A)</p> Signup and view all the answers

Besides online sales, what other distribution channel did Jamal consider for 'Urban Roots'?

<p>Selling at local markets (B)</p> Signup and view all the answers

What financial precaution did Daria consider to ensure 'Urban Roots' could handle unforeseen circumstances?

<p>Saving some profits for emergencies (D)</p> Signup and view all the answers

In terms of attracting more customers, what payment option did Daria consider offering?

<p>Offering 'buy now, pay later' options (C)</p> Signup and view all the answers

What aspect of the business did Jamal and Daria jointly decide on regarding the design and production process?

<p>Whether to print the designs themselves or use a local printing service. (D)</p> Signup and view all the answers

What challenge did Jamal and Daria face concerning production if sales of hoodies increased significantly?

<p>Should they produce more hoodies if sales go well, or wait until they sell everything first? (D)</p> Signup and view all the answers

Besides managing production, what operational aspect did Jamal and Daria need to address?

<p>How should they handle customer orders and deliveries? (B)</p> Signup and view all the answers

To improve brand engagement, what human resources decision did Jamal and Daria consider?

<p>Should they hire a social media manager to boost engagement? (D)</p> Signup and view all the answers

What issue did Jamal and Daria need to address to maintain a healthy work-life balance?

<p>How will they balance work and personal life while running the business? (A)</p> Signup and view all the answers

To gain additional expertise, what partnership arrangement did Jamal and Daria consider?

<p>Should they bring in a third partner with business experience? (C)</p> Signup and view all the answers

What immediate problem occurred when a well-known music artist wore a hoodie from 'Urban Roots'?

<p>They suddenly had hundreds of people messaging them to place orders. (D)</p> Signup and view all the answers

Why couldn't Jamal and Daria immediately fulfill the surge of new orders?

<p>They only had 50 hoodies and 100 T-shirts left. (A)</p> Signup and view all the answers

What production constraint further complicated Jamal and Daria's ability to meet the increased demand?

<p>Their printer says they can't produce more hoodies for another 2 weeks. (A)</p> Signup and view all the answers

How did the customers react to the delay in fulfilling orders?

<p>Customers are getting impatient and want to buy NOW. (D)</p> Signup and view all the answers

What was the initial option Jamal and Daria considered to manage the overwhelming demand?

<p>Should they take pre-orders and ask customers to wait? (D)</p> Signup and view all the answers

Besides asking customers to wait, what pricing strategy did Jamal and Daria explore to deal with increased demand?

<p>Should they raise the price of the hoodies to slow demand and increase profits? (A)</p> Signup and view all the answers

Instead of raising prices, what alternative supply-side action was considered to quickly fulfill outstanding orders?

<p>Should they use their profits to quickly find another supplier? (D)</p> Signup and view all the answers

What key business functions are highlighted in the 'Urban Roots' start-up scenario?

<p>Marketing, Finance, Operations, HR (B)</p> Signup and view all the answers

What is the central takeaway from the 'Urban Roots' case scenario?

<p>Running a business is about managing the entire process effectively. (B)</p> Signup and view all the answers

In the context of the case scenario, what is an example of a personal experience that might be relevant to starting a business?

<p>Having to make financial decisions, promote an idea, or manage work and personal life at the same time. (D)</p> Signup and view all the answers

Flashcards

Online Marketing

Marketing strategies using Instagram ads or TikTok influencers to reach potential customers.

Online vs. Local Sales

Selling products not only online, but also at physical locations like local markets.

Discounts for New Customers

Offering reduced prices to new customers to encourage initial purchases and build customer loyalty.

Pricing Strategy

The amount to charge per hoodie and T-shirt to cover production costs and generate a profit.

Signup and view all the flashcards

Reinvest vs. Save

Reinvesting profits back into the business to fund growth and new designs, or saving some profits for unexpected expenses.

Signup and view all the flashcards

Buy now, pay later

Offering customers the option to pay for their purchases at a later date.

Signup and view all the flashcards

Print Designs In-house Vs. Outsource

Deciding whether to print the designs themselves or outsource to a local printing service.

Signup and view all the flashcards

Produce More Hoodies?

Deciding whether to increase the production of hoodies if sales are strong.

Signup and view all the flashcards

Customer Order and Delivery Processing

Developing a system for managing incoming orders and ensuring timely deliveries.

Signup and view all the flashcards

Hire a Social Media Manager?

Hiring someone to manage social media accounts to increase brand awareness and customer engagement.

Signup and view all the flashcards

Work/Life Balance

Maintaining a healthy balance between work responsibilities and personal life.

Signup and view all the flashcards

Bring in a Third Partner?

Bringing in a business partner who can help with business experience.

Signup and view all the flashcards

Handling Demand

Handling a significant surge in orders after a well-known music artist promotes their product.

Signup and view all the flashcards

Pricing Strategy

Coming up with the best pricing strategy that is affordable but still results in profits.

Signup and view all the flashcards

Marketing Approach

Identify marketing approach that is most effective.

Signup and view all the flashcards

Business Function

Key components for business success. Includes marketing, finance, operations, and HR.

Signup and view all the flashcards

Study Notes

  • Jamal, a 24-year-old from Ghana, and Daria, a 26-year-old from Romania, grew up in London.
  • Big fashion brands did not represent their culture and communities.
  • Jamal and Daria launched "Urban Roots", a clothing brand that celebrates diversity, culture, and identity through bold designs and powerful messages.
  • They started with £1,500 savings.
  • They want to produce 50 custom hoodies and 100 T-shirts with their first collection.
  • Their goal is to sell all the pieces within one month and reinvest in new designs.

Marketing (Jamal's Role)

  • Consider using Instagram ads or TikTok influencers.
  • Sell online or at local markets.
  • Discounts for first-time buyers are an option.

Finance (Daria's Role)

  • Determine the profit-maximizing price for hoodies and T-shirts.
  • Should they reinvest or save for emergencies?
  • Consider "buy now, pay later" options to attract customers.

Operations (Joint Decision)

  • Decide whether to print designs in-house or use a local service.
  • Judge to produce more hoodies based on initial sales.
  • They need to determine how to handle customer orders and deliveries.

Human Resources (Joint Decision)

  • Consider hiring a social media manager.
  • How to balance work and personal life.
  • Adding a third partner with business experience is an option.

First Big Problem

  • A well-known music artist shared video of them wearing their hoodie.
  • Hundreds of people started messaging them to place orders.
  • They only have 50 hoodies and 100 T-shirts left.
  • Their printer says they can't produce more hoodies for another 2 weeks.
  • Customers are getting impatient and want to buy NOW.
  • They need to take action quickly

Possible Actions

  • Take pre-orders and ask customers to wait.
  • Raise prices to slow demand and increase profits.
  • Use profits to quickly find another supplier.

Engagement Activity as Business Consultant

  • Consider how to handle the sudden demand while keeping customers happy.
  • Devise the best pricing strategy to make a profit but still be affordable.
  • Consider which marketing approach would help them scale their brand further.
  • Explore different perspectives.

Conclusion & Takeaway

  • The scenario introduces key business functions: Marketing, Finance, Operations, HR.
  • Managing the entire process effectively is important.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Related Documents

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser