Questions and Answers
Define fashion film.
A fashion film is a short film created to showcase fashion and clothing items.
What role does a fashion film play as a marketing/promotional tool for a fashion brand?
A fashion film serves as a promotional tool by visually presenting the brand's clothing and creating a desired image or aesthetic.
What potential ethical, cultural, social, or professional boundaries may arise from using fashion films for marketing brands?
Some potential boundaries may include cultural appropriation, objectification of models, reinforcing unrealistic body standards, or misrepresenting diverse communities.
How does audience targeting contribute to the success of both the fashion brand and the fashion film?
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Review the selected fashion film based on the following points: 1. The story (narrative) 2. Wardrobe and Make-up 3. Characters 4. Camera shots.
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