Podcast
Questions and Answers
How does Jones Soda's marketing strategy primarily differ from traditional advertising approaches?
How does Jones Soda's marketing strategy primarily differ from traditional advertising approaches?
- By relying on celebrity endorsements from mainstream actors and musicians.
- By focusing on television commercials during prime-time viewing hours.
- By utilizing print media, such as newspapers and magazines, for broad reach.
- By sponsoring athletes in extreme sports and using a branded recreational vehicle for promotion. (correct)
Why are Jones Soda bottles considered collectors' items?
Why are Jones Soda bottles considered collectors' items?
- They contain special edition flavors that are only released once.
- They are made of rare, high-quality glass that is difficult to produce.
- They feature unique, changing images submitted by customers on their labels. (correct)
- They are available in a limited number of stores, making them hard to find.
What role does e-commerce play in Jones Soda's overall marketing mix?
What role does e-commerce play in Jones Soda's overall marketing mix?
- It provides an engaging platform to tell the brand's story and enables customers to order personalized bottles. (correct)
- It is used to offer discounts and promotions on bulk orders to retailers.
- It serves as the primary platform for distributing products to international markets.
- It is mainly used for gathering customer feedback and conducting market research.
How does Jones Soda leverage user-generated content in its marketing efforts?
How does Jones Soda leverage user-generated content in its marketing efforts?
What is the significance of Jones Soda using a brightly coloured recreational vehicle in its promotional tours?
What is the significance of Jones Soda using a brightly coloured recreational vehicle in its promotional tours?
Urban Juice and Soda Company initially differentiated itself in the Canadian soft drink market by:
Urban Juice and Soda Company initially differentiated itself in the Canadian soft drink market by:
Which consumer characteristic was primarily targeted by Urban Juice and Soda’s alternative beverage strategy?
Which consumer characteristic was primarily targeted by Urban Juice and Soda’s alternative beverage strategy?
What was the primary reason Urban Juice and Soda chose non-traditional retail outlets for Jones Soda distribution?
What was the primary reason Urban Juice and Soda chose non-traditional retail outlets for Jones Soda distribution?
Which of the following best describes Urban Juice and Soda's initial competitive advantage?
Which of the following best describes Urban Juice and Soda's initial competitive advantage?
How did Jones Soda differentiate itself from mainstream soft drinks in terms of distribution strategy?
How did Jones Soda differentiate itself from mainstream soft drinks in terms of distribution strategy?
What key demographic was Urban Juice and Soda targeting with Jones Soda?
What key demographic was Urban Juice and Soda targeting with Jones Soda?
How does the distribution strategy of Jones Soda contribute to its brand identity?
How does the distribution strategy of Jones Soda contribute to its brand identity?
What is the most likely reason Urban Juice and Soda decided to create its own line of alternative beverages like Jones Soda?
What is the most likely reason Urban Juice and Soda decided to create its own line of alternative beverages like Jones Soda?
Flashcards
Jones Soda Labels
Jones Soda Labels
Bottles with unique pictures that change, attracting young, fashion-conscious consumers.
Jones Soda Advertising
Jones Soda Advertising
Sponsoring athletes in snowboarding, mountain biking, and other extreme sports.
Jones Soda Mobile Marketing
Jones Soda Mobile Marketing
Touring with athletes in a brightly colored RV displaying the company logo.
Jones Soda E-commerce
Jones Soda E-commerce
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Jones Soda Success Factors
Jones Soda Success Factors
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Urban Juice and Soda Company
Urban Juice and Soda Company
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Exclusive Distribution
Exclusive Distribution
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Alternative Beverage Segment
Alternative Beverage Segment
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Target Consumer (Alternative Beverages)
Target Consumer (Alternative Beverages)
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Jones Soda
Jones Soda
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Alternative Distribution Strategy
Alternative Distribution Strategy
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Jones Soda Retail Locations
Jones Soda Retail Locations
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Target Market (Jones Soda)
Target Market (Jones Soda)
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Study Notes
Urban Juice and Soda Company
- Consumers spend billions on soft drinks annually in a market dominated by Coca-Cola and Pepsi-Cola.
- Smaller companies must find innovative marketing strategies to compete effectively.
- In 1987, Peter van Stolk founded Urban Juice and Soda Company in Vancouver to challenge industry giants.
- Urban Juice and Soda initially contracted with U.S. beverage manufacturers like Arizona Ice Tea and Just Pik't juice.
- They obtained exclusive rights to distribute these products in Western Canada.
- Urban Juice and Soda's imported drinks competed with brands like Snapple and Fruitopia.
- It targeted the growing "new age" beverage segment with health-conscious consumers who cared about environmental and social issues.
- Urban Juice and Soda created its own line of alternative beverages, including Jones Soda, based on its importing success.
- Jones Soda marketers implemented an alternative distribution strategy to compete.
- Jones Soda coolers were placed in skating, surfing, snowboarding shops, body-piercing and tattoo parlors, clothing, and music stores.
- These unconventional distribution outlets targeted the youth market aged 15-25.
- Jones Soda's packaging attracts the youth market through clear, long-necked bottles with changing images.
- Jones Soda invites customers to submit photos for use on the labels.
- The packaging is successful at attracting the target market, and the unique labels make the bottles collectors' items.
- Instead of traditional advertising, Jones Soda sponsors athletes with youth appeal in snowboarding, mountain biking, and other extreme sports.
- Jones Soda representatives tour with athletes in a recreational vehicle painted in bright orange flames and displaying the company logo.
- E-commerce is part of the Jones Soda marketing mix.
- A colorful, user-friendly Jones Soda website shares the brand's story.
- The website also provides details on products and custom-made, personalized bottles.
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