Unveiling the Secrets of Targeted Advertising

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Questions and Answers

Which of the following is a common medium for advertisements?

  • Text messages
  • Books
  • Radio (correct)
  • Paintings

What is the purpose of an advertisement?

  • To annoy people
  • To inform people (correct)
  • To entertain people
  • To confuse people

How many advertisements are most Americans exposed to in a day?

  • 1,000-2,000
  • 4,000-10,000 (correct)
  • 100-500
  • 20,000-30,000

How are target audiences identified in advertisements?

<p>By their demographics (B)</p> Signup and view all the answers

Why do advertisements need to consider their target audience?

<p>To influence or inform the people they want to reach (B)</p> Signup and view all the answers

Which of the following is NOT a factor used to determine target audiences in advertisements?

<p>Sociographics (C)</p> Signup and view all the answers

Which of the following is a tip for identifying the target audience of an advertisement?

<p>Consider the language used in the advertisement (C)</p> Signup and view all the answers

Based on the information provided, the target audience for the Quaker diet cereal advertisement is most likely

<p>Women who enjoy sweet foods (D)</p> Signup and view all the answers

Who is the target audience for the U.S. government advertisement encouraging people to join the army during World War I and World War II?

<p>Americans who are around the age to join the military and have an interest in fighting for their country (B)</p> Signup and view all the answers

Which of the following is NOT a factor that can be used to create specific target audiences in advertisements?

<p>Favorite color (B)</p> Signup and view all the answers

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