Unveiling the Secrets of Targeted Advertising
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Questions and Answers

Which of the following is a common medium for advertisements?

  • Text messages
  • Books
  • Radio (correct)
  • Paintings
  • What is the purpose of an advertisement?

  • To annoy people
  • To inform people (correct)
  • To entertain people
  • To confuse people
  • How many advertisements are most Americans exposed to in a day?

  • 1,000-2,000
  • 4,000-10,000 (correct)
  • 100-500
  • 20,000-30,000
  • How are target audiences identified in advertisements?

    <p>By their demographics</p> Signup and view all the answers

    Why do advertisements need to consider their target audience?

    <p>To influence or inform the people they want to reach</p> Signup and view all the answers

    Which of the following is NOT a factor used to determine target audiences in advertisements?

    <p>Sociographics</p> Signup and view all the answers

    Which of the following is a tip for identifying the target audience of an advertisement?

    <p>Consider the language used in the advertisement</p> Signup and view all the answers

    Based on the information provided, the target audience for the Quaker diet cereal advertisement is most likely

    <p>Women who enjoy sweet foods</p> Signup and view all the answers

    Who is the target audience for the U.S. government advertisement encouraging people to join the army during World War I and World War II?

    <p>Americans who are around the age to join the military and have an interest in fighting for their country</p> Signup and view all the answers

    Which of the following is NOT a factor that can be used to create specific target audiences in advertisements?

    <p>Favorite color</p> Signup and view all the answers

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