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Questions and Answers
¿Cuál es el objetivo principal de analizar la competencia?
¿Qué son las 5 fuerzas de Porter?
¿Es el modelo de las 5 fuerzas de Porter extensible a todos los sectores?
¿Cuál es un elemento clave a considerar en la rivalidad dentro de una industria?
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¿Cómo puede el poder de los proveedores afectar la estructura de costos?
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¿Cómo puede el poder de los clientes afectar la estructura de costos?
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¿En qué depende la amenaza de nuevos entrantes?
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¿Cómo puede la amenaza de bienes sustitutos afectar los márgenes de beneficio de la industria?
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¿Cuáles son algunos ejemplos mencionados en el texto para cada uno de estos factores?
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Study Notes
- Analyzing competition is crucial for establishing a viable strategy and achieving good economic results.
- The 5 forces of Porter are used to analyze competition by industry, not by company.
- The model is extensible to all sectors and still widely used 40 years later.
- Rivalry within the industry is a key element to consider, including the number of players, growth rate, and forms of competition.
- Power of suppliers can affect cost structure, including monopolies, cost of changing suppliers, and threat of integration into the industry.
- Power of customers can also affect cost structure, including being the only customer, having access to alternative inputs, and selling low-cost products requiring cheap inputs.
- Threat of new entrants depends on barriers to entry, including economies of scale, high sunk costs, network effects, distribution channels, and advantages of existing firms.
- Threat of substitute goods can affect industry profit margins, including potential products that could replace the industry's offerings.
- Examples are provided for each of these factors, including YPF in Argentina, Monsanto in agriculture, and Netflix vs Blockbuster.
- Overall, analyzing competition is important for firms to maintain their position in the market and achieve economic success.
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