15 Questions
What is the purpose of segmenting customers in CRM?
To create specialized communications about products
What is the role of CRM in supply chain management?
Enabling the delineation of and increase in customer value
What is relationship marketing or permission marketing in CRM?
Customer selects the type and time of communication
What is the significance of target marketing efforts in CRM?
Email or direct mail saves labor and postage, reduces chances of being a nuisance
Why is cross-selling important in CRM?
Additional products are sold as the result of an initial
What is the purpose of segmenting customers in CRM?
To create specialized communications about products for different customer groups
What is the role of CRM in supply chain management?
Enabling firms to find and develop good suppliers
Why is cross-selling important in CRM?
To increase the value derived from each customer
What is relationship marketing or permission marketing in CRM?
Customer-select type and time of communication
What is the significance of target marketing efforts in CRM?
Saving labor and postage, and reducing chances of being a nuisance
What is the purpose of segmenting customers in CRM?
Grouping customers to create specialized communications about products
Why is relationship marketing or permission marketing important in CRM?
Customers select the type and time of communication
What is the role of CRM in supply chain management?
Enabling firms to find and develop good suppliers
Why is cross-selling important in CRM?
Increasing customer value by selling additional products or services
What is the significance of target marketing efforts in CRM?
Saving labor and postage, and reducing chances of being a nuisance
Test your understanding of Customer Relationship Management and its role in supply chain management. Explore the infrastructure that enables the increase in customer value and methods for finding and developing good suppliers.
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