Customer Relationship Management HPC4 Chapter 6: CRM's Role In Supply Chain Management
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Questions and Answers

What is the purpose of segmenting customers in CRM?

  • To certify intermediate customers
  • To reduce customer participation
  • To increase the number of nuisance communications
  • To create specialized communications about products (correct)

    • What is the role of CRM in supply chain management?

  • Certifying intermediate customers as good suppliers
  • Enabling the delineation of and increase in customer value (correct)
  • Increasing postage costs
  • Reducing chances of being a nuisance

    • What is relationship marketing or permission marketing in CRM?

  • Customer selects the type and time of communication (correct)
  • Forcing customers to participate in marketing efforts
  • Sending communications without customer consent
  • Reducing customer choices in communication

    • What is the significance of target marketing efforts in CRM?

    <p>Email or direct mail saves labor and postage, reduces chances of being a nuisance</p> Signup and view all the answers

    Why is cross-selling important in CRM?

    <p>Additional products are sold as the result of an initial</p> Signup and view all the answers

    What is the purpose of segmenting customers in CRM?

    <p>To create specialized communications about products for different customer groups</p> Signup and view all the answers

    What is the role of CRM in supply chain management?

    <p>Enabling firms to find and develop good suppliers</p> Signup and view all the answers

    Why is cross-selling important in CRM?

    <p>To increase the value derived from each customer</p> Signup and view all the answers

    What is relationship marketing or permission marketing in CRM?

    <p>Customer-select type and time of communication</p> Signup and view all the answers

    What is the significance of target marketing efforts in CRM?

    <p>Saving labor and postage, and reducing chances of being a nuisance</p> Signup and view all the answers

    What is the purpose of segmenting customers in CRM?

    <p>Grouping customers to create specialized communications about products</p> Signup and view all the answers

    Why is relationship marketing or permission marketing important in CRM?

    <p>Customers select the type and time of communication</p> Signup and view all the answers

    What is the role of CRM in supply chain management?

    <p>Enabling firms to find and develop good suppliers</p> Signup and view all the answers

    Why is cross-selling important in CRM?

    <p>Increasing customer value by selling additional products or services</p> Signup and view all the answers

    What is the significance of target marketing efforts in CRM?

    <p>Saving labor and postage, and reducing chances of being a nuisance</p> Signup and view all the answers

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