Podcast
Questions and Answers
What is the purpose of segmenting customers in CRM?
What is the purpose of segmenting customers in CRM?
- To certify intermediate customers
- To reduce customer participation
- To increase the number of nuisance communications
- To create specialized communications about products (correct)
What is the role of CRM in supply chain management?
What is the role of CRM in supply chain management?
- Certifying intermediate customers as good suppliers
- Enabling the delineation of and increase in customer value (correct)
- Increasing postage costs
- Reducing chances of being a nuisance
What is relationship marketing or permission marketing in CRM?
What is relationship marketing or permission marketing in CRM?
- Customer selects the type and time of communication (correct)
- Forcing customers to participate in marketing efforts
- Sending communications without customer consent
- Reducing customer choices in communication
What is the significance of target marketing efforts in CRM?
What is the significance of target marketing efforts in CRM?
Why is cross-selling important in CRM?
Why is cross-selling important in CRM?
What is the purpose of segmenting customers in CRM?
What is the purpose of segmenting customers in CRM?
What is the role of CRM in supply chain management?
What is the role of CRM in supply chain management?
Why is cross-selling important in CRM?
Why is cross-selling important in CRM?
What is relationship marketing or permission marketing in CRM?
What is relationship marketing or permission marketing in CRM?
What is the significance of target marketing efforts in CRM?
What is the significance of target marketing efforts in CRM?
What is the purpose of segmenting customers in CRM?
What is the purpose of segmenting customers in CRM?
Why is relationship marketing or permission marketing important in CRM?
Why is relationship marketing or permission marketing important in CRM?
What is the role of CRM in supply chain management?
What is the role of CRM in supply chain management?
Why is cross-selling important in CRM?
Why is cross-selling important in CRM?
What is the significance of target marketing efforts in CRM?
What is the significance of target marketing efforts in CRM?
