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Questions and Answers
Which of the following best describes customer relationship management (CRM)?
Which of the following best describes customer relationship management (CRM)?
- A strategy to reduce costs and increase profits
- A strategy to retain and grow business and individual customers (correct)
- A strategy to attract new customers to a company
- A strategy to improve employee productivity
What is the main goal of customer relationship management (CRM)?
What is the main goal of customer relationship management (CRM)?
- To increase employee productivity
- To reduce costs for the company
- To attract new customers to the company
- To ensure customer satisfaction and loyalty (correct)
How does customer relationship management (CRM) benefit a company?
How does customer relationship management (CRM) benefit a company?
- By increasing employee turnover
- By reducing the number of customers
- By retaining and growing business and individual customers (correct)
- By focusing on attracting new customers
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