Master the Art of Customer Relationship Management (CRM) with this Quiz
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Questions and Answers

Which of the following best describes customer relationship management (CRM)?

  • A strategy to reduce costs and increase profits
  • A strategy to retain and grow business and individual customers (correct)
  • A strategy to attract new customers to a company
  • A strategy to improve employee productivity
  • What is the main goal of customer relationship management (CRM)?

  • To increase employee productivity
  • To reduce costs for the company
  • To attract new customers to the company
  • To ensure customer satisfaction and loyalty (correct)
  • How does customer relationship management (CRM) benefit a company?

  • By increasing employee turnover
  • By reducing the number of customers
  • By retaining and growing business and individual customers (correct)
  • By focusing on attracting new customers
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