Understanding the Media and Its Functions

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What has witnessed massive growth in the last decade in Africa?

  • Social media platforms
  • Television and radio
  • Newspapers and magazines
  • Online media (correct)

What critical role does the media play in society?

  • Curating art and cultural events
  • Promoting political propaganda
  • Facilitating social change and shaping public opinion (correct)
  • Generating revenue for businesses

How does the media influence debate, thinking, and priorities within society?

  • By reinforcing stereotypes (correct)
  • By silencing marginalized voices
  • By highlighting only positive impacts
  • By promoting unbiased reporting

What type of programming does the media NOT produce for radio and television?

<p>Cooking shows and sitcoms (C)</p> Signup and view all the answers

What are the primary roles of the media in society?

<p>Educate, inform, and entertain (C)</p> Signup and view all the answers

What is the impact of media reporting on people's lives?

<p>Both positive and negative impact (A)</p> Signup and view all the answers

What role do powerful people, who are mostly men, often play in media stories?

<p>They are portrayed as resourceful and powerful leaders (D)</p> Signup and view all the answers

What is one of the most important roles played by the media within modern democracies?

<p>Watchdog role to monitor the performance of the government (D)</p> Signup and view all the answers

What factors influence the ability and efficacy with which the media performs its functions?

<p>Political and legal environments in any country (A)</p> Signup and view all the answers

What type of media is prevalent in Africa, where the state dictates the functions and operations of media organizations?

<p>State-owned media (A)</p> Signup and view all the answers

What guides the operation of privately owned media organizations?

<p>Commercial and market considerations (C)</p> Signup and view all the answers

What has strengthened and opened new avenues for development and research communication through media?

<p>Partnerships between media and private and civil society sectors (C)</p> Signup and view all the answers

What determines the types of media an organization will engage with?

<p>The audience (B)</p> Signup and view all the answers

What is considered to be an important source of news in Africa despite a global decline in readership?

<p>Newspapers (C)</p> Signup and view all the answers

What type of media is often guided by the interests of viewers and listeners who pay licenses to access their services?

<p>Public media (A)</p> Signup and view all the answers

What kind of projects have many organizations been developing with the media that are mutually beneficial?

<p>Special projects for development and research communication (A)</p> Signup and view all the answers

Flashcards are hidden until you start studying

Use Quizgecko on...
Browser
Browser